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Marketing performance measurement systems : does comprehensiveness really improve performance?

Homburg, Christian; Artz, Martin; Wieseke, Jan - In: Journal of marketing 76 (2012) 3, pp. 56-77

Persistent link: https://www.econbiz.de/10009778039

Performance Measurement System Design and Functional Strategic Decision Influence : The Role of Performance Measure Properties

Artz, Martin; Homburg, Christian; Rajab, Thomas - 2017

Although conceptual research in the accounting literature suggests that the use of performance-measurement systems affects the influence of organizational actors, empirical evidence for this suggestion is largely limited to anecdotal evidence and a few qualitative case studies. Drawing on...

Persistent link: https://www.econbiz.de/10014156310

Marketing-Controlling

Weber, Jürgen (ed.); Homburg, Christian (contributor) - 2000

Persistent link: https://www.econbiz.de/10013378788

Measuring and managing consumer sentiment in an online community environment

Homburg, Christian; Ehm, Laura; Artz, Martin - In: Journal of marketing research : JMR 52 (2015) 5, pp. 629-641

Persistent link: https://www.econbiz.de/10011349871

All customers are equal, but some are more equal : should firms prioritize their customers?

Homburg, Christian; Totzek, Dirk; Droll, Mathias - In: GfK marketing intelligence review : Marketingforschung … 2 (2010) 1, pp. 16-25

Persistent link: https://www.econbiz.de/10003982235

Performancemaße zur Leistungsbewertung von Managern in Marketing und Vertrieb : Ergebnisse einer branchenübergreifenden empirischen Studie

Homburg, Christian; Artz, Martin - In: Controlling : Zeitschrift für erfolgsorientierte … 22 (2010) 8/9, pp. 448-455

Persistent link: https://www.econbiz.de/10008649547

Erfolgsfaktoren der Steuerung der Marktbearbeitung

Homburg, Christian; Artz, Martin - In: Das Internet der Zukunft : bewährte Erfolgstreiber und …, (pp. 3-24). 2011

Persistent link: https://www.econbiz.de/10009241440

Controlling in Marketing und Vertrieb : Planung, Budgetierung und Performance Measurement

Artz, Martin - 2010 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003960304

Sales Excellence : Vertriebsmanagement mit System

Homburg, Christian; Schäfer, Heiko; Schneider, Janna - 2016 - 8., vollständig überarbeitete und erweiterte Auflage

Persistent link: https://www.econbiz.de/10011438881

A configurational approach to strategic account management effectiveness

Homburg, Christian; Workman, John P.; Jensen, Ove - In: Handbook of strategic account management : a …, (pp. 289-316). 2014

Persistent link: https://www.econbiz.de/10010341332