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Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian; Stierl, Marcel; Bornemann, Torsten - In: Journal of marketing 77 (2013) 6, pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
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Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian; Wilczek, Halina; Hahn, Alexander - In: Journal of marketing 78 (2014) 5, pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
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Markenbedeutung und -management im Industriegüterbereich : Einflussfaktoren, Gestaltung, Erfolgsauswirkungen
Richter, Markus - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003414519
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When does brand awareness in business markets really pay off?
Homburg, Christian; Klarmann, Martin; Schmitt, Jens - 2010
Persistent link: https://www.econbiz.de/10008938931
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The link between salespeople's job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis
Homburg, Christian; Stock-Homburg, Ruth - 2003
Persistent link: https://www.econbiz.de/10002512381
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Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
Homburg, Christian (ed.); Totzek, Dirk (contributor) - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008904879
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Die Vermarktung von Systemen im Industriegütermarketing
Homburg, Christian; Stock-Homburg, Ruth; Kühlborn, Sven - In: Die Betriebswirtschaft : DBW 65 (2005) 6, pp. 537-562
Persistent link: https://www.econbiz.de/10003212685
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Die Vermarktung von Systemen im Industriegütermarketing
Homburg, Christian - 2005
Persistent link: https://www.econbiz.de/10013430687
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Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian; Tischer, Moritz - In: Journal of the Academy of Marketing Science 51 (2023) 5, pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
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Von Robotern und Emotionen
Homburg, Christian; Schmitt, Jens - In: Harvard-Business-Manager : das Wissen der Besten 32 (2010) 9, pp. 6-9
Persistent link: https://www.econbiz.de/10008648312