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Looking back to move forward : a review of the evolution of research in international marketing channels

Hoppner, Jessica J.; Griffith, David A. - In: Journal of retailing 91 (2015) 4, pp. 610-626

Persistent link: https://www.econbiz.de/10011422443

Global marketing managers : improving global marketing strategy through soft skill development

Griffith, David A.; Hoppner, Jessica J. - In: International marketing review 30 (2013) 1, pp. 21-41

Persistent link: https://www.econbiz.de/10009730551

The interwined relationships of power, justice and dependence

Hoppner, Jessica J.; Griffith, David A.; Yeo, ChangSeob - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1690-1708

Persistent link: https://www.econbiz.de/10010429768

Navigating the demands of increasing customer participation through firm and individual job resources

Hoppner, Jessica J.; Mills, Paul; Griffith, David A. - In: Industrial marketing management : the international … 97 (2021), pp. 173-182

Persistent link: https://www.econbiz.de/10013206317

Choices and consequences : recommendations for an improved understanding of cultural distance in international marketing research

Griffith, David A.; Dean, Tereza; Hoppner, Jessica J. - In: Journal of international marketing 29 (2021) 3, pp. 23-42

Persistent link: https://www.econbiz.de/10012608047

The role of reciprocity in clarifying the performance payoff of relational behavior

Hoppner, Jessica J.; Griffith, David A. - In: Journal of marketing research : JMR 48 (2011) 5, pp. 920-928

Persistent link: https://www.econbiz.de/10009355013

The influence of the structure of interdependence on the response to inequity in buyer-supplier relationships

Griffith, David A.; Hoppner, Jessica J.; Lee, Hannah S.; … - In: Journal of marketing research : JMR 54 (2017) 1, pp. 124-137

Persistent link: https://www.econbiz.de/10011653104

Reciprocity in relationship marketing : a cross-cultural examination of the effects of equivalence and immediacy on relationship quality and satisfaction with performance

Hoppner, Jessica J.; Griffith, David A.; White, Ryan C. - In: Journal of international marketing 23 (2015) 4, pp. 64-83

Persistent link: https://www.econbiz.de/10011414948

Global marketing managers

Griffith, David A.; Hoppner, Jessica J. - In: International Marketing Review 30 (2013) 1, pp. 21-41

Purpose – Although a great deal of research has focused on global marketing strategy development and implementation, little research has focused on the global marketing managers charged with the responsibilities of developing and implementing such strategy. The aim of this paper is to develop...

Persistent link: https://www.econbiz.de/10014827571