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Starbucks Philippines : brewing a Filipino-American experience

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Using values and shopping styles to identify fashion apparel segments

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Can Public-Service Advertising Change Children's Nutrition Habits? The Impact of Relevance and Familiarity

Hota, Monali; Chumpitaz Cáceres, Ruben; Cousin, Antoine - In: Journal of advertising research 50 (2010) 4, pp. 460-460

Persistent link: https://www.econbiz.de/10008818229

Using values and shopping styles to identify fashion apparel segments

Sarabia-Sanchez, Francisco J.; Vigaray, Maria D. De Juan; … - In: International journal of retail & distribution management 40 (2012) 3, pp. 180-200

Persistent link: https://www.econbiz.de/10009840691

Using values and shopping styles to identify fashion apparel segments

Sarabia‐Sanchez, Francisco J.; De Juan Vigaray, Maria D. - In: International Journal of Retail & Distribution Management 40 (2012) 3, pp. 180-199

Purpose – The purpose of this study is to segment consumers using personal values and to link the resulting typologies with shopping styles for the fashion apparel (FA) market. Design/methodology/approach – The Schwartz value inventory (SVI) was suitably modified for the Spanish fashion...

Persistent link: https://www.econbiz.de/10014803565