Sarabia‐Sanchez, Francisco J.; De Juan Vigaray, Maria D. - In: International Journal of Retail & Distribution Management 40 (2012) 3, pp. 180-199
Purpose – The purpose of this study is to segment consumers using personal values and to link the resulting typologies with shopping styles for the fashion apparel (FA) market. Design/methodology/approach – The Schwartz value inventory (SVI) was suitably modified for the Spanish fashion...