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Consumer behavior : application of theory
Howard, John A. - 1977
Persistent link: https://www.econbiz.de/10000049353
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The theory of buyer behavior
Howard, John A.; Sheth, Jagdish N. - 1969
Persistent link: https://www.econbiz.de/10000054359
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Consumer behavior in marketing strategy
Howard, John A. - 1989
Persistent link: https://www.econbiz.de/10000764093
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Buyer behavior : theoretical and empirical foundations
Howard, John A. (ed.); Ostlund, Lyman E. (contributor) - 1973 - 1. ed.
Persistent link: https://www.econbiz.de/10001919650