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Measuring the custumer relationship management construct and linking it to performance outcomes
Reinartz, Werner J. (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001825341
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Consumer cocreation in new product development
Hoyer, Wayne D.; Chandy, Rajesh K.; Dorotic, Matilda; … - In: Journal of service research : JSR 13 (2010) 3, pp. 283-296
Persistent link: https://www.econbiz.de/10008652117
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Customer relationship management and company performance : the mediating role of new product performance
Ernst, Holger; Hoyer, Wayne D.; Krafft, Manfred; … - In: Journal of the Academy of Marketing Science 39 (2011) 2, pp. 290-306
Persistent link: https://www.econbiz.de/10009124106
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Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit
Götz, Oliver; Hoyer, Wayne D.; Krafft, Manfred; … - In: Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen, (pp. 369-394). 2012
Persistent link: https://www.econbiz.de/10009316691
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Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit
Götz, Oliver; Hoyer, Wayne D.; Krafft, Manfred; … - In: Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen, (pp. 409-430). 2006
Persistent link: https://www.econbiz.de/10003323699
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Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit
Götz, Oliver; Hoyer, Wayne D.; Krafft, Manfred; … - In: Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen, (pp. 375-397). 2008
Persistent link: https://www.econbiz.de/10003744951
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Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit
Götz, Oliver; Hoyer, Wayne D.; Krafft, Manfred; … - In: Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen, (pp. 349-376). 2016
Persistent link: https://www.econbiz.de/10011408740
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The Customer Relationship Management Process: Its Measurement and Impact on Performance
Reinartz, Werner; Krafft, Manfred; Hoyer, Wayne D. - In: Journal of marketing research : JMR 41 (2004) 3, pp. 293-305
Persistent link: https://www.econbiz.de/10006645657
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Determinants of the variety of routes to market
Jindal, Rupinder P.; Reinartz, Werner; Krafft, Manfred; … - In: International journal of research in marketing : IJRM ; … 24 (2007) 1, pp. 17-30
Persistent link: https://www.econbiz.de/10007607160
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Customer relationship management and company performance—the mediating role of new product performance
Ernst, Holger; Hoyer, Wayne D.; Krafft, Manfred; … - In: Journal of the Academy of Marketing Science 39 (2011) 2, pp. 290-307
Persistent link: https://www.econbiz.de/10008814777