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The impact of congruity and country image on global brand alliance evaluation

Hao, Andy Wei; Hu, Michael Y.; Bruning, Edward R.; Liu, Xin - In: Journal of international consumer marketing 25 (2013) 2, pp. 107-123

Persistent link: https://www.econbiz.de/10009737339

Name-Your-Own-Price seller's information revelation strategy with the presence of list-price channel

Wang, Tuo; Hu, Michael Y.; Hao, Andy Wei - In: Electronic markets : the international journal on … 20 (2010) 2, pp. 119-129

Persistent link: https://www.econbiz.de/10003977232

Profitability, firm size, efficiency and flexibility in the US domestic airline industry

Bruning, Edward R. - In: International journal of transport economics : IJTE 15 (1988) 3, pp. 313-327

Persistent link: https://www.econbiz.de/10001056908

Cross-national segmentation : an application to the NAFTA airline passenger market

Bruning, Edward R.; Hu, Michael Y.; Hao, Wei Andrew - In: European journal of marketing : EJM 43 (2009) 11/12, pp. 1498-1522

Persistent link: https://www.econbiz.de/10009525780

Can marketing practice keep up with Europe's ageing population?

Bruning, Edward R.; Hu, Michael Y.; Hao, Wei (Andrew) - In: European journal of marketing : EJM 43 (2009) 11, pp. 1281-1289

Persistent link: https://www.econbiz.de/10008342525

Umbrella brand price premiums : effects of compatibility, similarity, and portfolio size

Liu, Xin; Hu, Michael Y. - In: The journal of product & brand management 20 (2011) 1, pp. 58-64

Persistent link: https://www.econbiz.de/10009007092

Affect transfer in brand extensions : the role of expectancy and relevancy

Liu, Xin; Hu, Michael Y.; Grimm, Pamela E. - In: The journal of product & brand management 19 (2010) 5, pp. 317-326

Persistent link: https://www.econbiz.de/10008658568

Umbrella brand price premiums: effects of compatibility, similarity, and portfolio size

Liu, Xin; Hu, Michael Y. - In: The journal of product & brand management 20 (2011) 1, pp. 58-65

Persistent link: https://www.econbiz.de/10008850821

Affect transfer in brand extensions: the role of expectancy and relevancy

Liu, Xin; Hu, Michael Y.; Grimm, Pamela E. - In: The journal of product & brand management 19 (2010) 5, pp. 317-327

Persistent link: https://www.econbiz.de/10008450943

Market orientation among small Korean exporters

Kwon, Yung-Chul; Hu, Michael Y. - In: International Business Review 9 (2000) 1, pp. 61-75

Day's conceptual framework linking market orientation with business performance is adapted for the export market, and is empirically tested using a sample of 341 small Korean exporters. The modified measures of market orientation have reasonably high degree of reliability. The prescribed...

Persistent link: https://www.econbiz.de/10009213099

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