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~person:"Huber, Frank"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Terlutter, Ralf"
~person:"Verhoef, Peter C."
~source:"econis"
~subject:"Cultural identity"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Online retailing"
~type_genre:"Book section"
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Huber, Frank
Laroche, Michel
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Verhoef, Peter C.
Gröppel-Klein, Andrea
17
Belk, Russell W.
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
International advertising and communication : current insights and empirical findings
2
Marketing and multicultural diversity
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Challenges and trends in modern banking
1
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Cross-cultural and critical perspectives on brands
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Cutting edge international research
1
E-business : state of the art of ICT based challenges and solutions
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of strategic e-business management
1
Internationaler Vertrieb : Grundlagen, Konzepte und Best Practices für Erfolg im globalen Geschäft ; [... fand am 11. März 2011 im Audimax der Nordakademie in Elmshorn die zweite "Sales Convention" unter dem Motto "Internationaler Vertrieb - Global Player oder Local Hero" statt]
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Marketing accountability for marketing and non-marketing outcomes
1
Media and convergence management
1
MultiMedia Mobil : Dienste und Inhalte über mobile Plattformen
1
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
1
Sustainable consumption, ecology and fair trade
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
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1
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
2
When Xmas wishes are brands : wishing behavior of children
Waiguny, Martin K. J.
;
Pevny, Alexandra
;
Terlutter, Ralf
- In:
Current insights and future trends : [extended versions …
,
(pp. 303-319)
.
2012
Persistent link: https://www.econbiz.de/10009748090
Saved in:
3
Die Bestimmungsgrößen der Markentreue beim Pkw-Kauf : Ergebnisse einer empirischen Untersuchung
Bauer, Hans H.
- In:
Automobilmarktforschung : Nutzenorientierung von …
,
(pp. 119-132)
.
1996
Persistent link: https://www.econbiz.de/10001293677
Saved in:
4
Brand
worlds : a guide to creating holistic worlds of
brand
experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
Saved in:
5
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
6
Comparing the influence of media-based and non media-based factors on consumer purchasing behavior : an approach using the diary method
Diehl, Sandra
;
Terlutter, Ralf
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 31-40)
.
2005
Persistent link: https://www.econbiz.de/10003353593
Saved in:
7
Differences in the influence of media-based and non media-based determinants of purchasing behavior due to differences in personality
Diehl, Sandra
;
Terlutter, Ralf
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 267-277)
.
2005
Persistent link: https://www.econbiz.de/10003353829
Saved in:
8
How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International advertising and communication : current …
,
(pp. 257-278)
.
2006
Persistent link: https://www.econbiz.de/10003378131
Saved in:
9
Media-based and non media-based factors influencing purchase behavior and differences due to consumers' personality
Diehl, Sandra
;
Terlutter, Ralf
- In:
International advertising and communication : current …
,
(pp. 279-300)
.
2006
Persistent link: https://www.econbiz.de/10003378133
Saved in:
10
Marketing ethical products : what can we learn from Fair Trade consumer behaviour in Belgium?
Pelsmacker, Patrick de
;
Janssens, Wim
;
Mielants, Caroline
; …
- In:
Sustainable consumption, ecology and fair trade
,
(pp. 109-126)
.
2007
Persistent link: https://www.econbiz.de/10003501077
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