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~person:"Huber, Frank"
~person:"Phau, Ian"
~person:"Septianto, Felix"
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Value brands : cheap or trendy...
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Consumer behaviour
248
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Huber, Frank
Phau, Ian
Septianto, Felix
Han, Heesup
123
Belk, Russell W.
114
Mattila, Anna S.
106
Grunert, Klaus G.
101
Bauer, Hans H.
91
Sutter, Matthias
87
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85
Lusk, Jayson L.
85
Gierl, Heribert
84
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82
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82
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80
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75
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69
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69
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69
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67
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67
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67
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66
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66
Paul, Justin
65
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62
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61
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59
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59
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58
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58
Choi, Tsan-Ming
57
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57
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56
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56
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Josef Eul Verlag GmbH
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Journal of retailing and consumer services
20
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
15
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4
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Journal of Fashion Marketing and Management: An International Journal
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3
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3
Young consumers : insight and ideas for responsible marketers
3
Country of origin effect : looking back and moving forward
2
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Direct marketing : an international journal
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Journal of Research in Interactive Marketing
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Marketing letters : a journal of research in marketing
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Springer eBook Collection / Business and Economics
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Strategic change
2
The journal of consumer marketing
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Wissenschaftliche Arbeitspapiere / F
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ECONIS (ZBW)
251
Other ZBW resources
21
USB Cologne (EcoSocSci)
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1
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
2
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
3
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
4
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
5
Everyday "low price" or everyday "value"? : the interactive effects of framing and construal level on consumer purchase intentions
Septianto, Felix
;
Lee, Michael SW.
;
Putra, Pragea Geldoffy
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012431573
Saved in:
6
"Mit (Produkt-)piraten auf Kaperfahrt?" : konsumentenspezifische Einflussfaktoren auf die Kaufabsicht von gefälschter Markenkleidung
Huber, Frank
;
Meyer, Frederik
;
Zimmermann, Julia
; …
-
2010
Persistent link: https://www.econbiz.de/10003952749
Saved in:
7
Brand
image inconsistencies of luxury
fashion
brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
8
Consumer attitudes towards luxury
fashion
apparel made in sweatshops
Phau, Ian
;
Teah, Min
;
Chuah, Joe
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10011316418
Saved in:
9
Neue Dimensionen für die Markenführung : Management von Modemarken in virtuellen Welten
Huber, Frank
;
Regier, Stefanie
;
Schikofsky, Jan
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003816977
Saved in:
10
Anticipated consumer guilt : an investigation into its antecedents and consequences for fair-trade consumption
Lindenmeier, Jörg
;
Lwin, Michael
;
Andersch, Henrike
; …
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 444-459
Persistent link: https://www.econbiz.de/10011791113
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