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~person:"Huber, Frank"
~person:"Phau, Ian"
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Value brands : cheap or trendy...
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Consumer behaviour
248
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Huber, Frank
Phau, Ian
Septianto, Felix
Han, Heesup
123
Belk, Russell W.
114
Mattila, Anna S.
106
Grunert, Klaus G.
101
Bauer, Hans H.
91
Sutter, Matthias
87
Herrmann, Andreas
85
Lusk, Jayson L.
85
Gierl, Heribert
84
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82
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82
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80
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75
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74
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70
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69
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69
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69
Bagozzi, Richard P.
67
Laroche, Michel
67
Stavins, Joanna
67
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66
Wansink, Brian
66
Paul, Justin
65
Chintagunta, Pradeep K.
62
Bruwer, Johan
61
Jang, Soocheong
59
Walsh, Gianfranco
59
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58
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58
Choi, Tsan-Ming
57
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57
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56
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56
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6
Josef Eul Verlag GmbH
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1
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Journal of retailing and consumer services
20
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19
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17
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
15
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12
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7
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5
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4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
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Journal of Fashion Marketing and Management: An International Journal
3
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3
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3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
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3
The international review of retail, distribution and consumer research
3
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
3
Young consumers : insight and ideas for responsible marketers
3
Country of origin effect : looking back and moving forward
2
Die Betriebswirtschaft : DBW
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Direct marketing : an international journal
2
European Journal of Marketing
2
European journal of marketing : EJM
2
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Journal of Research in Interactive Marketing
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Marketing letters : a journal of research in marketing
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Springer eBook Collection / Business and Economics
2
Strategic change
2
The journal of consumer marketing
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Wissenschaftliche Arbeitspapiere / F
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ECONIS (ZBW)
251
Other ZBW resources
21
USB Cologne (EcoSocSci)
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1
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
2
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
3
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
4
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
5
Everyday "low price" or everyday "value"? : the interactive effects of framing and construal level on consumer purchase intentions
Septianto, Felix
;
Lee, Michael SW.
;
Putra, Pragea Geldoffy
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012431573
Saved in:
6
"Mit (Produkt-)piraten auf Kaperfahrt?" : konsumentenspezifische Einflussfaktoren auf die Kaufabsicht von gefälschter Markenkleidung
Huber, Frank
;
Meyer, Frederik
;
Zimmermann, Julia
; …
-
2010
Persistent link: https://www.econbiz.de/10003952749
Saved in:
7
Brand
image inconsistencies of luxury
fashion
brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
8
Consumer attitudes towards luxury
fashion
apparel made in sweatshops
Phau, Ian
;
Teah, Min
;
Chuah, Joe
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10011316418
Saved in:
9
Neue Dimensionen für die Markenführung : Management von Modemarken in virtuellen Welten
Huber, Frank
;
Regier, Stefanie
;
Schikofsky, Jan
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003816977
Saved in:
10
Anticipated consumer guilt : an investigation into its antecedents and consequences for fair-trade consumption
Lindenmeier, Jörg
;
Lwin, Michael
;
Andersch, Henrike
; …
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 444-459
Persistent link: https://www.econbiz.de/10011791113
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