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~person:"Huber, Frank"
~person:"Septianto, Felix"
~subject:"Brand management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
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Value brands : cheap or trendy...
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Brand management
Consumer behaviour
111
Konsumentenverhalten
111
Emotion
32
Advertising effects
27
Werbewirkung
27
Deutschland
26
Germany
26
Advertising
23
Beziehungsmarketing
20
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20
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18
Brand image
17
Estimation
15
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Social web
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Online-Marketing
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Aufsatz in Zeitschrift
Graue Literatur
Article in journal
17
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2
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1
Aufsatz im Buch
1
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Language
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English
16
German
3
Author
All
Huber, Frank
Septianto, Felix
Loureiro, Sandra Maria Correia
30
Melewar, T. C.
29
Phau, Ian
29
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Khan, Imran
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Japutra, Arnold
19
Veloutsou, Cleopatra
19
Keller, Kevin Lane
18
Rahman, Zillur
18
Sarkar, Juhi Gahlot
17
Christodoulides, George
16
Fetscherin, Marc
15
Valette-Florence, Pierre
15
Ekinci, Yuksel
14
Kunkel, Thilo
14
Pelsmacker, Patrick de
14
Wiedmann, Klaus-Peter
14
Dens, Nathalie
13
Paul, Justin
13
Romaniuk, Jenni
13
Roper, Stuart
13
Sreejesh, S.
13
Steenkamp, Jan-Benedict E. M.
13
Vrontis, Demetris
13
Ahn, Jiseon
12
Baumgarth, Carsten
12
Casidy, Riza
12
Foroudi, Pantea
12
Grohmann, Bianca
12
Johnson, Lester W.
12
Merrilees, Bill
12
Park, Jungkun
12
Bagozzi, Richard P.
11
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Journal of business research : JBR
3
Journal of business ethics : JBE
2
Journal of retailing and consumer services
2
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European journal of marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Marketing theory
1
Psychology & marketing
1
The journal of product & brand management
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ECONIS (ZBW)
19
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1
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10
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19
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1
Wenn Sport zur Religion wird : wie die Beziehung zwischen Sportidol und Konsument auf den Erfolg der Marke wirkt ; eine empirische Studie
Huber, Frank
;
Vogel, Johannes
;
Meyer, Frederik
;
Becker, …
-
2008
Persistent link: https://www.econbiz.de/10003666452
Saved in:
2
Brand
love in progress : the interdependence of
brand
love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
Saved in:
3
The role of art infusion in enhancing pro-environmental luxury
brand
advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
4
Cute
brand
logo enhances favorable
brand
attitude : the moderating role of hope
Septianto, Felix
;
Paramita, Widya
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665986
Saved in:
5
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
6
Consumers' responses to moral controversies of religiously positioned brands : the effects of religiosity on
brand
loyalty
Chowdhury, Rafi M. M. I.
;
Arli, Denni
;
Septianto, Felix
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1398-1433
Persistent link: https://www.econbiz.de/10013350967
Saved in:
7
Too cute to be bad? : cute
brand
logo reduces consumer punishment following
brand
transgressions
Septianto, Felix
;
Kwon, Junbum
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1108-1126
Persistent link: https://www.econbiz.de/10013471066
Saved in:
8
How religiosity affects attitudes toward brands that utilize LGBTQ-themed advertising
Chowdhury, Rafi M. M. I.
;
Arli, Denni
;
Septianto, Felix
- In:
Journal of business ethics : JBE
193
(
2024
)
1
,
pp. 63-88
Persistent link: https://www.econbiz.de/10014637572
Saved in:
9
When brands get branded
Huber, Frank
;
Vogel, Johannes
;
Meyer, Frederik
- In:
Marketing theory
9
(
2009
)
1
,
pp. 131-136
Persistent link: https://www.econbiz.de/10003826410
Saved in:
10
Slogans with negations' effect on sustainable luxury
brand
Septianto, Felix
;
Kemper, Joya
;
Northey, Gavin
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 97-111
Persistent link: https://www.econbiz.de/10014252784
Saved in:
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