Barnes, Stuart J.; Bauer, Hans H.; Neumann, Marcus M.; … - In: European Journal of Marketing 41 (2007) 1/2, pp. 71-93
. Underpinning the research are theoretically‐secured constructs of purchasing behaviour on the internet. Findings – Cluster analysis … contribution of the paper is the identification of three different clusters of internet users. This can be of good use for shaping … internet marketing, particularly by virtue of the likely stability over time from cultural and personality characteristics. …
