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Akzeptanz von Bewertungsportalen als Basis von Electronic Word-of-Mouth : eine empirische Studie zur interpersonellen Kommunikation im Web 2.0
Huber, Frank (contributor) - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009582771
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You paid what!? : understanding price-related word-of-mouth and price perception among opinion leaders and innovators
Schneider, Sebastian; Huber, Frank - In: Journal of revenue and pricing management 21 (2022) 1, pp. 64-80
Persistent link: https://www.econbiz.de/10013163740
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Kunden zu Fans machen : Markenloyalität in virtuellen Brand Communities
Huber, Frank; Regier, Stefanie; Kissel, Patrick - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003893026
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Neue Dimensionen für die Markenführung : Management von Modemarken in virtuellen Welten
Huber, Frank; Regier, Stefanie; Schikofsky, Jan - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003816977
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Mitgliederbindung an Social Network Sites : eine empirische Analyse zur Aufdeckung von Nutzermotiven
Huber, Frank; Meyer, Frederik; Gluth, Oliver - 2012 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013432278
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Determinanten der Preistoleranz von Nachfragern
Herrmann, Andreas; Huber, Frank; Wricke, Martin - In: Die Unternehmung : Swiss journal of business research … 57 (2003) 2, pp. 153-178
Persistent link: https://www.econbiz.de/10001751781
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Customer Retention in the Automotive Industry : Quality, Satisfaction and Loyalty
Johnson, Michael D. (ed.); Herrmann, Andreas (ed.);  … - 1997
1 An Introduction to Quality, Satisfaction, and Retention-Implications for the Automotive Industry -- 2 Linking Satisfaction to Design-A Key to Success for Volvo -- 3 Improved Customer Satisfaction Is Volvo Priority -- 4 Design of Lines as a Product-Policy Variant to Retain Customers in the...
Persistent link: https://www.econbiz.de/10013522276
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Customer retention in the automotive industry : quality, satisfaction and loyalty
Johnson, Michael D. (ed.); Herrmann, Andreas (contributor);  … - 1997
Persistent link: https://www.econbiz.de/10000640799