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Do you take credit cards? : the attitudinal and behavioral effects of advergames targeted at children
Naderer, Brigitte; Matthes, Jörg; Mestas, Manina - In: Journal of consumer behaviour : an international … 15 (2016) 6, pp. 580-588
Persistent link: https://www.econbiz.de/10011580959
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Product placement disclosures : exploring the moderating effect of placement frequency on brand responses via persuasion knowledge
Matthes, Jörg; Naderer, Brigitte - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 185-199
Persistent link: https://www.econbiz.de/10011581107
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How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot; Cauberghe, Veroline; Panic, Katarina - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
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Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads
Yu, Shubin; Hudders, Liselot; Cauberghe, Verolien - In: Journal of fashion marketing and management 21 (2017) 2, pp. 187-205
Persistent link: https://www.econbiz.de/10011661972
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Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi; Van de Sompel, Dieneke; Hudders, Liselot; … - In: International journal of advertising : the review of … 38 (2019) 2, pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
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Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de; Hudders, Liselot - In: International journal of advertising : the review of … 39 (2020) 1, pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
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User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira; Matthes, Jörg; Einwiller, Sabine; … - In: International journal of advertising : the review of … 39 (2020) 1, pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
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Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi; Hudders, Liselot; Cauberghe, Veroline - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
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How long does celebrity meaning transfer last? : delayed effects and the moderating roles of brand experience, celebrity liking, and age
Knoll, Johannes; Matthes, Jörg; Münch, Andrea; … - In: International journal of advertising : the quarterly … 36 (2017) 4, pp. 588-612
Persistent link: https://www.econbiz.de/10011849128
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Misleading consumers with green advertising? : an affect-reason-involvement account of greenwashing effects in environmental advertising
Schmuck, Desirée; Matthes, Jörg; Naderer, Brigitte - In: Journal of advertising : official publication of the … 47 (2018) 2, pp. 127-145
Persistent link: https://www.econbiz.de/10011876097