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A test of the effects of competition on consumer brand selection processes
Laroche, Michel - In: Journal of business research : JBR 31 (1994) 2, pp. 171-181
Persistent link: https://www.econbiz.de/10001171342
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Consumption as a function of ethnic identification and acculturation
Hui, Michael; Laroche, Michel; Kim, Chankon - In: Marketing and multicultural diversity, (pp. 53-69). 2006
Persistent link: https://www.econbiz.de/10003291585
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A test of the effects of competition on consumer brand selection processes
Laroche, Michel; Hui, Michael; Zhou, Lianxi - In: Journal of Business Research 31 (1994) 2-3, pp. 171-181
Persistent link: https://www.econbiz.de/10005477687
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A Test of the Effects of Competition on Consumer Brand Selection Processes
Laroche, Michel; Hui, Michael; Zhou, Lianxi - In: Journal of business research : JBR 31 (1994) 2-3, pp. 171-182
Persistent link: https://www.econbiz.de/10006744753
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A Multidimensional Perspective on Acculturation and Its Relative Impact on Consumption of Convenience Foods
Laroche, Michel; Kim, Chankon; Hui, Michael; Tomiuk, Marc A. - In: Journal of international consumer marketing 10 (1997) 1-2, pp. 33-56
Persistent link: https://www.econbiz.de/10007128232