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Special issue on branding and new product development
Hultink, Erik J. (contributor) - 2010
Persistent link: https://www.econbiz.de/10003937122
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From the special issue guest editor : special issue on branding and new product development
Hultink, Erik J. - In: The journal of product innovation management : an … 27 (2010) 1, pp. 3-5
Persistent link: https://www.econbiz.de/10003937932
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The impact of fit measures on the consumer evaluation of new co-branded products
Bouten, Lisanne M.; Snelders, Dirk; Hultink, Erik J. - In: The journal of product innovation management : an … 28 (2011) 4, pp. 455-469
Persistent link: https://www.econbiz.de/10009160948
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Coice of consumer research methods in the front end of new product development
Creusen, Mariëlle; Hultink, Erik J.; Eling, Katrin - In: International journal of market research : JMRS ; the … 55 (2013) 1, pp. 81-104
Persistent link: https://www.econbiz.de/10009716394
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How today's consumers perceive tomorrow's smart products
Rijsdijk, Serge A. (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003484946