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Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought

Jones, D. G. Brian; Shaw, Eric H. - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 52-62

Persistent link: https://www.econbiz.de/10011883307

Marketing theory : the philosophy of marketing science

Hunt, Shelby D. - 1983

Persistent link: https://www.econbiz.de/10000055295

On the intersection of marketing history and marketing theory

Hunt, Shelby D. - In: Marketing theory 11 (2011) 4, pp. 483-489

Persistent link: https://www.econbiz.de/10009419180

The evolution of the resource-advantage theory : six events, six realizations, six contributions

Hunt, Shelby D. - In: Journal of historical research in marketing 4 (2012) 1, pp. 7-29

Persistent link: https://www.econbiz.de/10009506467

The theory of monopolistic competition, marketing’s intellectual history, and the product differentiation versus market segmentation controversy

Hunt, Shelby D. - In: Journal of macromarketing : examining the interactions … 31 (2011) 1, pp. 73-84

Persistent link: https://www.econbiz.de/10008935193

Doctoral seminars in marketing theory : for incorporating the history of marketing practice and thought

Hunt, Shelby D. - In: Journal of historical research in marketing 2 (2010) 4, pp. 443-456

Persistent link: https://www.econbiz.de/10008809043

Indigenous theory development in marketing : the foundational premises approach

Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 10 (2020) 1/2, pp. 8-17

Persistent link: https://www.econbiz.de/10012296590

Marketing theory : conceptual foundations of research in marketing

Hunt, Shelby D. - 1976

Persistent link: https://www.econbiz.de/10000042197

The general theory of marketing ethics : the consumer ethics and intentions issues

Vitell, Scott J.; Hunt, Shelby D. - In: Handbook on ethics and marketing, (pp. 15-37). 2015

Persistent link: https://www.econbiz.de/10011301245

Marketing Theory : Foundations, Controversy, Strategy, and Resource-advantage Theory

Hunt, Shelby D. - 2014

One of the true classics in Marketing is now thoroughly revised and updated. ""Marketing Theory"" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for...

Persistent link: https://www.econbiz.de/10011680525