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Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought

Jones, D. G. Brian; Shaw, Eric H. - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 52-62

Persistent link: https://www.econbiz.de/10011883307

Marketing theory : the philosophy of marketing science

Hunt, Shelby D. - 1983

Persistent link: https://www.econbiz.de/10000055295

Marketing theory : conceptual foundations of research in marketing

Hunt, Shelby D. - 1976

Persistent link: https://www.econbiz.de/10000042197

The general theory of marketing ethics : the consumer ethics and intentions issues

Vitell, Scott J.; Hunt, Shelby D. - In: Handbook on ethics and marketing, (pp. 15-37). 2015

Persistent link: https://www.econbiz.de/10011301245

Marketing Theory : Foundations, Controversy, Strategy, and Resource-advantage Theory

Hunt, Shelby D. - 2014

One of the true classics in Marketing is now thoroughly revised and updated. ""Marketing Theory"" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for...

Persistent link: https://www.econbiz.de/10011680525

Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic marketing theory and research

Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 52-66

Persistent link: https://www.econbiz.de/10011741534

The philosophy of science foundations of marketing research : for scientific realism and the inductive realist models of theory status and generation

Hunt, Shelby D. - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 1-32

Persistent link: https://www.econbiz.de/10011879713

Commentary: advancing marketing strategy in the marketing discipline and beyond

Jaworski, Bernard J. - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 63-70

Persistent link: https://www.econbiz.de/10011883311

Advances in strategic marketing and the advancement of the marketing discipline : the promise of theory

Varadarajan, Rajan - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 71-85

Persistent link: https://www.econbiz.de/10011883319

The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?

Hunt, Shelby D. - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 86-95

Persistent link: https://www.econbiz.de/10011883324