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Modeling the role of luxury air-travelers' self-enhancement

Choi, Sooyoung; Kim, Joonhyeong Joseph; Choe, Yunseok; … - In: Journal of travel and tourism marketing 37 (2020) 2, pp. 200-216

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Evaluating Relationships among Brand Experience, Brand Personality, Brand Prestige, Brand Relationship Quality, and Brand Loyalty: An Empirical Study of Coffeehouse Brands

Choi, Young Gin; Ok, Chihyung; Hyun, Sunghyup Sean - 2011

This study investigated effects of coffeehouse brand experience and personality on brand prestige and effects of brand prestige on brand relationship quality and brand loyalty. The study also explored the applicability of the four-factor model of brand experience and five-factor model of brand...

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Critical in-flight and ground-service factors influencing brand prestige and relationships between brand prestige, well-being perceptions, and brand loyalty : first-class passenger...

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Relationships between brand experiences, personality traits, prestige, relationship quality, and loyalty : an empirical analysis of coffeehouse brands

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