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The organic view of the brand : a brand value co-creation model
Iglesias, Oriol; Ind, Nicholas; Alfaro, Manuel - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 670-688
Persistent link: https://www.econbiz.de/10010197488
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Persuasive brand management : how managers can influence brand meaning when they are losing control over it
Iglesias, Oriol; Bonet, Eduard - In: Journal of organizational change management 25 (2012) 2, pp. 251-264
Persistent link: https://www.econbiz.de/10009547165
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How to support consumer-brand relationships : the role of corporate culture and human resource policies and practices
Iglesias, Oriol; Saleem, Fathima Zahara - In: Marketing intelligence & planning 33 (2015) 2, pp. 216-234
Persistent link: https://www.econbiz.de/10011326044
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Building brands together : emergence and outcomes of co-creation
Ind, Nicholas; Iglesias, Oriol; Schultz, Majken - In: California management review 55 (2012/13) 3, pp. 5-26
Persistent link: https://www.econbiz.de/10009771569
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Brand desire : how to create consumer involvement and inspiration
Ind, Nicholas; Iglesias, Oriol - 2016
Persistent link: https://www.econbiz.de/10011536767
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Mapping the domain of the fragmented field of internal branding
Saleem, Fathima Zahara; Iglesias, Oriol - In: The journal of product & brand management 25 (2016) 1, pp. 43-57
Persistent link: https://www.econbiz.de/10011563023
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Context and time in brand image constructions
Rindell, Anne; Iglesias, Oriol - In: Journal of organizational change management 27 (2014) 5, pp. 756-768
Persistent link: https://www.econbiz.de/10010436764
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Special issue: 6th International Conference of the SIG on Brand, Identity, and Corporate Reputation of the Academy of Marketing
Iglesias, Oriol (contributor) - 2011
Persistent link: https://www.econbiz.de/10009566002
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Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol; Ind, Nicholas - In: The journal of brand management : an international journal 27 (2020) 6, pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
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How to be a brand with a conscience
Iglesias, Oriol; Ind, Nicholas - In: Brands with a conscience : how to build a successful …, (pp. 203-211). 2016
Persistent link: https://www.econbiz.de/10011572255