//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Iglesias, Oriol"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Case study : the impact of org...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
29
Markenführung
24
Brand image
9
Markenimage
8
Beziehungsmarketing
7
Consumer behaviour
7
Corporate reputation
7
Firmenimage
7
Konsumentenverhalten
7
Relationship marketing
7
Brand architecture
6
Brand equity
6
Markenarchitektur
6
Brand
4
Business ethics
4
Co-creation
4
Corporate culture
4
Customer integration
4
Kundenintegration
4
Markenartikel
4
Unternehmensethik
4
Common method variance
3
Corporate brands
3
Customer perceived ethicality
3
Emotion
3
Generalizability theory
3
International marketing
3
Internationales Marketing
3
Lieferantenmanagement
3
Stakeholder
3
Supplier relationship management
3
Unternehmenskultur
3
Brand identity
2
Cities
2
Consumer-brand relationships
2
Corporate Social Responsibility
2
Corporate branding
2
Corporate social responsibility
2
Customer satisfaction
2
Dienstleistungsqualität
2
more ...
less ...
Online availability
All
Undetermined
20
Type of publication
All
Article
26
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
conceptual-paper
3
research-article
3
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
2
Konferenzschrift
2
Sammelwerk
2
Aufsatzsammlung
1
Conference proceedings
1
technical-paper
1
more ...
less ...
Language
All
English
31
Author
All
Iglesias, Oriol
Esch, Franz-Rudolf
129
Burmann, Christoph
126
Baumgarth, Carsten
91
Melewar, T. C.
73
Meffert, Heribert
65
Huber, Frank
59
Keller, Kevin Lane
59
Bruhn, Manfred
56
Ahlert, Dieter
48
Balmer, John M. T.
45
De Chernatony, Leslie
44
Tomczak, Torsten
43
Merrilees, Bill
42
Bang, Nguyen
39
Loureiro, Sandra Maria Correia
38
Phau, Ian
37
Schmidt, Holger J.
37
Wiedmann, Klaus-Peter
37
Bauer, Hans H.
36
Glaeser, Edward L.
36
Foroudi, Pantea
34
Fournier, Susan
33
Ind, Nicholas
33
Uggla, Henrik
33
Sattler, Henrik
32
Kernstock, Joachim
31
Romaniuk, Jenni
30
Christodoulides, George
29
Gupta, Suraksha
29
Strebinger, Andreas
29
Ko, Eunju
28
Völckner, Franziska
28
Guzman, Francisco
27
Langner, Tobias
27
MacInnis, Deborah J.
27
Veloutsou, Cleopatra
27
Schroeder, Jonathan E.
26
Swoboda, Bernhard
26
Herrmann, Andreas
25
more ...
less ...
Institution
All
Global Brand Conference <11., 2016, Bradford>
1
Published in...
All
The journal of brand management : an international journal
5
European Journal of Marketing
4
Journal of business ethics : JOBE
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
Journal of organizational change management
2
Marketing Intelligence & Planning
2
The journal of product & brand management
2
Advances in corporate branding
1
Brands with a conscience : how to build a successful and responsible brand
1
Business horizons
1
California management review
1
Journal of Organizational Change Management
1
Journal of Product & Brand Management
1
Marketing Intelligence & Planning: Volume 33, Issue 2
1
Marketing intelligence & planning
1
Routledge companions in business, management and marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
24
Other ZBW resources
7
Showing
1
-
10
of
31
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The organic view of the brand : a brand value co-creation model
Iglesias, Oriol
;
Ind, Nicholas
;
Alfaro, Manuel
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 670-688
Persistent link: https://www.econbiz.de/10010197488
Saved in:
2
Persuasive brand management : how managers can influence brand meaning when they are losing control over it
Iglesias, Oriol
;
Bonet, Eduard
- In:
Journal of organizational change management
25
(
2012
)
2
,
pp. 251-264
Persistent link: https://www.econbiz.de/10009547165
Saved in:
3
How to support consumer-brand relationships : the role of corporate culture and human resource policies and practices
Iglesias, Oriol
;
Saleem, Fathima Zahara
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 216-234
Persistent link: https://www.econbiz.de/10011326044
Saved in:
4
Building brands together : emergence and outcomes of co-creation
Ind, Nicholas
;
Iglesias, Oriol
;
Schultz, Majken
- In:
California management review
55
(
2012/13
)
3
,
pp. 5-26
Persistent link: https://www.econbiz.de/10009771569
Saved in:
5
Brand desire : how to create consumer involvement and inspiration
Ind, Nicholas
;
Iglesias, Oriol
-
2016
Persistent link: https://www.econbiz.de/10011536767
Saved in:
6
Mapping the domain of the fragmented field of internal branding
Saleem, Fathima Zahara
;
Iglesias, Oriol
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 43-57
Persistent link: https://www.econbiz.de/10011563023
Saved in:
7
Context and time in brand image constructions
Rindell, Anne
;
Iglesias, Oriol
- In:
Journal of organizational change management
27
(
2014
)
5
,
pp. 756-768
Persistent link: https://www.econbiz.de/10010436764
Saved in:
8
Special issue: 6th International Conference of the SIG on Brand, Identity, and Corporate Reputation of the Academy of Marketing
Iglesias, Oriol
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009566002
Saved in:
9
Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
Saved in:
10
How to be a brand with a conscience
Iglesias, Oriol
;
Ind, Nicholas
- In:
Brands with a conscience : how to build a successful …
,
(pp. 203-211)
.
2016
Persistent link: https://www.econbiz.de/10011572255
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->