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Determinants and consequences of the perceived social impact of a sport event
Inoue, Yuhei; Havard, Cody T. - In: Journal of sport management : the official journal of … 28 (2014) 3, pp. 295-310
Persistent link: https://www.econbiz.de/10010380452
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Enhancing the benefits of professional sport philanthropy : the roles of corporate ability and communication strategies
Inoue, Yuhei; Mahan, Joseph E.; Kent, Aubrey - In: Sport management review 16 (2013) 3, pp. 314-325
Persistent link: https://www.econbiz.de/10009787473
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Roles of sport and cause involvement in determining employees' beliefs about cause-related sport sponsorship
Inoue, Yuhei; Havard, Cody T.; Irwin, Richard L. - In: International journal of sports marketing & sponsorship 17 (2016) 1, pp. 3-18
Persistent link: https://www.econbiz.de/10011557414
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Investigating the role of corporate credibility in corporate social marketing : a case study of environmental initiatives by professional sport organizations
Inoue, Yuhei; Kent, Aubrey - In: Sport management review 15 (2012) 3, pp. 330-344
Persistent link: https://www.econbiz.de/10009564436
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We are in this together : sport brand involvement and fans' well-being
Su, Yiran; Du, James; Biscaia, Rui; Inoue, Yuhei - In: European Sport management quarterly : ESMQ 22 (2022) 1, pp. 92-119
Persistent link: https://www.econbiz.de/10013163202
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The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul; Inoue, Yuhei - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 4, pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
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The effects of implicit team identification (iTeam ID) on revisit and WOM intentions : a moderated mediation of emotions and flow
Chang, Yonghwan; Wann, Daniel L.; Inoue, Yuhei - In: Journal of sport management : the official journal of … 32 (2018) 4, pp. 334-347
Persistent link: https://www.econbiz.de/10011920109
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Social and charitable impacts of a charity-affiliated sport event : a mixed methods study
Inoue, Yuhei; Heffernan, Caroline; Yamaguchi, Taku; … - In: Sport management review 21 (2018) 2, pp. 202-218
Persistent link: https://www.econbiz.de/10011866648
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Sport spectatorship and life satisfaction : a multicountry investigation
Inoue, Yuhei; Sato, Mikihiro; Filo, Kevin; Du, James; … - In: Journal of sport management : the official journal of … 31 (2017) 4, pp. 419-432
Persistent link: https://www.econbiz.de/10011771891
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Leveraging sport events for sustainable sport participation : how schools contribute to sport development through events
Aizawa, Kurumi; Orr, Madeleine; Inoue, Yuhei; Nagazumi, Jin - In: European Sport management quarterly : ESMQ 23 (2023) 3, pp. 662-682
Persistent link: https://www.econbiz.de/10014283267