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When to take or forgo new product exclusivity : balancing protection from competition against word-of-mouth spillover
Peres, Renana; Van Den Bulte, Christophe - In: Journal of marketing 78 (2014) 2, pp. 83-100
Persistent link: https://www.econbiz.de/10010345569
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Evolution and co-evolution of regional innovation processes : editorial
Fritsch, Michael; Kudic, Muhamed; Pyka, Andreas - In: Regional studies : official journal of the Regional … 53 (2019) 9, pp. 1235-1239
Persistent link: https://www.econbiz.de/10012213319
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The global stakeholder capitalism model of digital platforms and its implications for strategy and innovation from a Schumpeterian perspective
Paredes-Frigolett, Harold; Pyka, Andreas - In: Journal of evolutionary economics 32 (2022) 2, pp. 463-500
Persistent link: https://www.econbiz.de/10013277528
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Tricked by truncation : spurious duration dependence and social contagion in Hazard models
Van Den Bulte, Christophe; Iyengar, Radha - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 233-248
Persistent link: https://www.econbiz.de/10009006850
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Further reflections on studying social influence in new product diffusion
Iyengar, Radha; Van Den Bulte, Christophe; Valente, … - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 230-232
Persistent link: https://www.econbiz.de/10009006851
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Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
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Identifying social influence : a comment on opinion leadership and social contagion in new product diffusion
Aral, Sinan - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 217-223
Persistent link: https://www.econbiz.de/10009006860
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Contagion in prescribing behavior among networks of doctors
Christakis, Nicholas A.; Fowler, James H. - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 213-216
Persistent link: https://www.econbiz.de/10009006866
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Opinion leadership and social contagion in new product diffusion
Iyengar, Radha; Van Den Bulte, Christophe; Valente, … - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
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How social networks and opinion leaders affect the adoption of new products
Iyengar, Radha; Van Den Bulte, Christophe; Eichert, John; … - In: GfK marketing intelligence review : Marketingforschung … 3 (2011) 1, pp. 16-25
Persistent link: https://www.econbiz.de/10009007734