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~person:"Iyer, Gopalkrishnan R."
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Iyer, Gopalkrishnan R.
Baumgarth, Carsten
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183
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1
The relative strength of affective commitment in securing loyalty in service relationships
Evanschitzky, Heiner
;
Iyer, Gopalkrishnan R.
; …
- In:
Journal of Business Research
59
(
2006
)
12
,
pp. 1207-1213
Persistent link: https://www.econbiz.de/10005473772
Saved in:
2
Consumer trial, continuous use, and economic benefits of a retail service innovation : the case of the personal shopping assistant
Evanschitzky, Heiner
;
Iyer, Gopalkrishnan R.
;
Pillai, …
- In:
The journal of product innovation management : an …
32
(
2015
)
3
,
pp. 459-475
Persistent link: https://www.econbiz.de/10011441406
Saved in:
3
Solution selling on high technology products
Sharma, Arun
;
Iyer, Gopalkrishnan R.
;
Evanschitzky, Heiner
- In:
Marketing von Solutions : innovative Ansätze und Best …
,
(pp. 61-82)
.
2010
Persistent link: https://www.econbiz.de/10008732090
Saved in:
4
Dimensions of satisfaction in retail settings : a research note
Evanschitzky, Heiner
;
Iyer, Gopalkrishnan R.
; …
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
3
,
pp. 275-285
Persistent link: https://www.econbiz.de/10003784375
Saved in:
5
Personal selling of high-technology products : the solution-selling imperative
Sharma, Arun
;
Iyer, Gopalkrishnan R.
;
Evanschitzky, Heiner
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
3
,
pp. 287-308
Persistent link: https://www.econbiz.de/10003784378
Saved in:
6
E-satisfaction: a re-examination
Evanschitzky, Heiner
;
Iyer, Gopalkrishnan R.
;
Hesse, Josef
- In:
Journal of retailing
80
(
2004
)
3
,
pp. 239
Persistent link: https://www.econbiz.de/10006608379
Saved in:
7
Global marketing of industrial products: Are interpersonal relationships always critical?
Iyer, Gopalkrishnan R.
;
Sharma, Arun
;
Evanschitzky, Heiner
- In:
Industrial marketing management : the international …
35
(
2006
)
5
,
pp. 611-620
Persistent link: https://www.econbiz.de/10007264657
Saved in:
8
The relative strength of affective commitment in securing loyalty in service relationships
Evanschitzky, Heiner
;
Iyer, Gopalkrishnan R.
; …
- In:
Journal of business research : JBR
59
(
2006
)
12
,
pp. 1207-1213
Persistent link: https://www.econbiz.de/10007383392
Saved in:
9
E-Services : Opportunities and Threats
Evanschitzky, Heiner
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10013520815
Saved in:
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