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Benefit Bundle Analysis
Green, Paul E.; Wind, Yoram; Jain, Arun K. - In: Journal of Advertising Research 40 (2000) 06, pp. 32-38
Persistent link: https://www.econbiz.de/10005120165
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Global marketing
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337118
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The 1970s - Benefit Bundle Analysis - April 1972, Volume 12, No. 2, pages 31-36 - By finding different product attributes, Green, Wind, and Jain find that relevant consumer appeals...
Green, Paul E.; Wind, Yoram; Jain, Arun K. - In: Journal of advertising research 40 (2000) 6, pp. 32-38
Persistent link: https://www.econbiz.de/10006514306
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Clustering and segmentation
Green, Paul E.; Moskowitz, Howard R.; Arabie, Phipps; … - 2017
Persistent link: https://www.econbiz.de/10011634248