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A passion for fashion : the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia; Costa, Inês; … - In: International journal of retail & distribution management 45 (2017) 5, pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
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Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira; Loureiro, Sandra Maria Correia; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
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Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia; Pires, Ana Regina; … - In: International journal of business performance management 16 (2015) 2/3, pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
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"We(b)care" : how review set balance moderates the appropriate response strategy to negative online reviews
Dens, Nathalie; Pelsmacker, Patrick de; Purnawirawan, … - In: Journal of service management 26 (2015) 3, pp. 486-515
Persistent link: https://www.econbiz.de/10011389108
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The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona; Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of electronic commerce research : JECR 17 (2016) 4, pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
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Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia; Dens, Nathalie; Pelsmacker, … - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
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What drives café customers to spread eWOM? : examining self-relevant value, quality value, and opinion leadership
Kim, DongHee; Jang, Soocheong; Adler, Howard - In: International journal of contemporary hospitality management 27 (2015) 2, pp. 261-282
Persistent link: https://www.econbiz.de/10011300091
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Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia; … - In: Journal of hospitality marketing & management 28 (2019) 2, pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
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Balance and sequence in online reviews : how perceived usefulness affects attitudes and intentions
Purnawirawan, Nathalia; Pelsmacker, Patrick de; Dens, … - In: Journal of interactive marketing : a quarterly … 26 (2012) 4, pp. 244-255
Persistent link: https://www.econbiz.de/10009631544
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Restaurant experiences triggering positive electronic word-of-mouth (eWOM) motivations
Jeong, EunHa; Jang, Soocheong - In: International journal of hospitality management 30 (2011) 2, pp. 356-366
Persistent link: https://www.econbiz.de/10008908379