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Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia; Amorim, Marlene - In: E-business : state of the art of ICT based challenges …, (pp. 81-97). 2017
Persistent link: https://www.econbiz.de/10011858948
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Brand placements in movies : the impact of modality, prominence and plot connection on attitude and behavioral intention
Purnawirawan, Nathalia; Wouters, Marijke; Pelsmacker, … - In: Cutting edge international research, (pp. 347-361). 2010
Persistent link: https://www.econbiz.de/10003985215
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The impact of message sidedness on adolescents' binge drinking intentions after peer pressure : the moderating role of issue involvement
Cornelis, Erlinde; Cauberghe, Verolien; Pelsmacker, … - In: Current insights and future trends : [extended versions …, (pp. 69-79). 2012
Persistent link: https://www.econbiz.de/10009748175
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Consumption, anti-consumption, and consumption communities : the football clubs and its fans
Loureiro, Sandra Maria Correia; Pires, Ana Regina; … - In: Handbook of research on consumerism in business and …, (pp. 510-536). 2014
Persistent link: https://www.econbiz.de/10010354595
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The formation of usage intention of electric cars : a comparative study of Denmark, Belgium, and Italy
Barbarossa, Camilla; Pelsmacker, Patrick de; Beckmann, … - In: Analyzing the cultural diversity of consumers in the …, (pp. 126-145). 2015
Persistent link: https://www.econbiz.de/10011396908
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Brand equity and brand loyalty in the internet banking context : FIMIX-PLS market segmentation
Loureiro, Sandra Maria Correia; Miranda, Francisco J. - In: Challenges and trends in modern banking, (pp. 179-195). 2016
Persistent link: https://www.econbiz.de/10011516904
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The motivational power of emotions and habits for the intention to adopt an electric car
Moons, Ingrid; Pelsmacker, Patrick de; Bont, Cees J. P. … - In: Macroeconomics and beyond : essays in honour of Wim Meeusen, (pp. 246-257). 2012
Persistent link: https://www.econbiz.de/10009488946
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Health versus appearance focus in one- versus two-sided messages discouraging sun tanning
Cornelis, Erlinde; Cauberghe, Verolien; Pelsmacker, … - In: The changing roles of advertising : [extended versions …, (pp. 203-212). 2013
Persistent link: https://www.econbiz.de/10009773034
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The perceived usefulness of online review sets : the role of balance and presentation order
Purnawirawan, Nathalia; Pelsmacker, Patrick de; Dens, … - In: Current insights and future trends : [extended versions …, (pp. 177-190). 2012
Persistent link: https://www.econbiz.de/10009748100
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How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Janssens, Wim; Pelsmacker, Patrick de - In: International advertising and communication : current …, (pp. 257-278). 2006
Persistent link: https://www.econbiz.de/10003378131