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~person:"Janssens, Wim"
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Janssens, Wim
Pelsmacker, Patrick de
160
Dens, Nathalie
75
De Pelsmacker, Patrick
50
Geuens, Maggie
39
Cauberghe, Verolien
19
Pelsmacker, Patrick De
18
Moons, Ingrid
16
Jegers, Marc
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Cuyvers, Ludo
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Van den Bergh, Joeri
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Purnawirawan, Nathalia
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Verhellen, Yann
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Viviers, Wilma
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Barbarossa, Camilla
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De Cannière, Marie Hélène
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De Keyzer, Freya
6
Willemé, Peter
6
Avramova, Yana R.
5
Cornelis, Erlinde
5
Daems, Kristien
5
De Meulenaer, Sarah
5
Goos, Peter
5
de Pelsmacker, Patrick
5
Al-Issa, Nermain
4
Aleksandrovs, Leonids
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Dahl, Stephan
4
Eagle, Lynne C.
4
Faseur, Tine
4
Lievens, Annouk
4
Mielants, Caroline
4
Saayman, Andrea
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Taylor, Charles Raymond
4
Wouters, Marijke
4
Banks, Ivana Bušljeta
3
Buzeta, Cristian
3
Cauberghe, Veroline
3
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International journal of advertising : the quarterly review of marketing communications
3
Journal of marketing communications
3
Journal of business research : JBR
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Cross-cultural buyer behavior
1
Cutting edge international research
1
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
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International Marketing Review
1
International advertising and communication : current insights and empirical findings
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
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Journal of Business Research
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Sustainable consumption, ecology and fair trade
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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1
Exploring consumer reactions to incongruent mild disgust appeals
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Janssens, Wim
- In:
Journal of marketing communications
14
(
2008
)
4
,
pp. 249-269
Persistent link: https://www.econbiz.de/10003761781
Saved in:
2
The effect of mixed emotions in advertising : the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
Advertising and communication : proceedings 4th …
,
(pp. 287-293)
.
2005
Persistent link: https://www.econbiz.de/10003353832
Saved in:
3
Smells like me : personality and perfume choice
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
4
,
pp. 465-480
Persistent link: https://www.econbiz.de/10003863678
Saved in:
4
How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International advertising and communication : current …
,
(pp. 257-278)
.
2006
Persistent link: https://www.econbiz.de/10003378131
Saved in:
5
The effect of mixed emotions in advertising: the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
;
Weverbergh, Marcel
- In:
Cross-cultural buyer behavior
,
(pp. 63-92)
.
2007
Persistent link: https://www.econbiz.de/10003478152
Saved in:
6
Marketing ethical products : what can we learn from Fair Trade consumer behaviour in Belgium?
Pelsmacker, Patrick de
;
Janssens, Wim
;
Mielants, Caroline
; …
- In:
Sustainable consumption, ecology and fair trade
,
(pp. 109-126)
.
2007
Persistent link: https://www.econbiz.de/10003501077
Saved in:
7
Marketing research with SPSS
Janssens, Wim
(
contributor
);
Wijnen, Katrien
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003556523
Saved in:
8
Impact of threat appeals on ad evoked fear and message credibility : the role of prime, frame and dead relatedness
Janssens, Wim
;
Pelsmacker, Patrick de
;
Cauberghe, Verolien
- In:
Cutting edge international research
,
(pp. 97-109)
.
2010
Persistent link: https://www.econbiz.de/10003985150
Saved in:
9
Simultaneous exposure to a program and advertising content in an interactive context : perceptual and semantic interference and reinforcement
Cauberghe, Verolien
;
Pelsmacker, Patrick de
;
Janssens, Wim
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 972-978
Persistent link: https://www.econbiz.de/10008652126
Saved in:
10
Online advertising and congruency effects : it depends on how you look at it
Janssens, Wim
;
Pelsmacker, Patrick de
;
Gauens, Maggie
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 579-604
Persistent link: https://www.econbiz.de/10009581787
Saved in:
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