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Advertising
63
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22
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22
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Kaiser, Harry M.
Gierl, Heribert
119
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116
Han, Heesup
116
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111
Pelsmacker, Patrick de
107
Grunert, Klaus G.
104
Huber, Frank
100
Mattila, Anna S.
100
Wiedmann, Klaus-Peter
91
Phau, Ian
90
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86
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84
Sheth, Jagdish N.
82
Dwivedi, Yogesh Kumar
80
Eisend, Martin
80
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78
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76
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75
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74
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73
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73
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72
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70
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69
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69
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68
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66
Verhoef, Peter C.
66
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65
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64
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62
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62
Jang, Soocheong
61
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60
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60
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60
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59
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20
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ECONIS (ZBW)
90
RePEc
7
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1
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97
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1
Does
advertising
content matter? : impacts of healthy eating and anti-obesity
advertising
on willingness to pay by consumer Body Mass Index
Wang, Ruitong
;
Liaukonyte, Jura
;
Kaiser, Harry M.
- In:
Agricultural and resource economics review : ARER
47
(
2018
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012062620
Saved in:
2
Can generic
advertising
alleviate consumer concerns over food scares?
Messer, Kent D.
;
Kaiser, Harry M.
;
Payne, Collin
; …
- In:
Applied economics
43
(
2011
)
10/12
,
pp. 1535-1549
Persistent link: https://www.econbiz.de/10009239367
Saved in:
3
Determinants of temporal variations in
advertising
effectiveness
Chung, Chanjin
;
Kaiser, Harry M.
-
1998
Persistent link: https://www.econbiz.de/10000988401
Saved in:
4
Impact of generic milk
advertising
on New York State markets, 1986 - 2000
Kaiser, Harry M.
;
Chung, Chanjin
-
2002
Persistent link: https://www.econbiz.de/10001674332
Saved in:
5
Distributional impacts of generic
advertising
: comments
Liu, Donald J.
- In:
American journal of agricultural economics
82
(
2000
)
3
,
pp. 679-681
Persistent link: https://www.econbiz.de/10001503019
Saved in:
6
Price and quality effects of generic
advertising
: the case of Norwegian salmon
Myrland, Øystein
(
contributor
);
Dong, Diansheng
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10002564979
Saved in:
7
Examining consumer response to commodity-specific and broad-based promotion programs for fruits and vegetables using experimental economics
Rickard, Bradley J.
;
Liaukonyte, Jura
;
Kaiser, Harry M.
; …
-
2010
Persistent link: https://www.econbiz.de/10008758381
Saved in:
8
Economic and health effects of fruit and vegetable
advertising
: evidence from lab experiments
Liaukonyte, Jura
;
Rickard, Bradley J.
;
Kaiser, Harry M.
; …
- In:
Food policy : economics planning and politics of food …
37
(
2012
)
5
,
pp. 543-553
Persistent link: https://www.econbiz.de/10009661213
Saved in:
9
Consumer response to commodity-specific and broad-based promotion programs for fruits and vegetables
Rickard, Bradley J.
;
Liaukonyte, Jura
;
Kaiser, Harry M.
; …
- In:
American journal of agricultural economics
93
(
2011
)
5
,
pp. 1312-1327
Persistent link: https://www.econbiz.de/10009384671
Saved in:
10
The impact of food advertisements on changing eating behaviors : an experimental study
Rusmevichientong, Pimbucha
;
Streletskaya, Nadia A.
; …
- In:
Food policy : economics planning and politics of food …
44
(
2014
),
pp. 59-67
Persistent link: https://www.econbiz.de/10010356287
Saved in:
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