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To emoji or not to emoji? : examining the influence of emoji on consumer reactions to advertising

Das, Gopal; Wiener, Hillary J. D.; Kareklas, Ioannis - In: Journal of business research : JBR 96 (2019), pp. 147-156

Persistent link: https://www.econbiz.de/10011980781

Deciphering organic foods : a comprehensive guide to organic food production, consumption, and promotion

Kareklas, Ioannis (ed., preface); … - 2017

Preface -- Chapter 1 : Consumer awareness and motivation for organic food consumption -- Chapter 2 : Pricing disparities -- Chapter 3 : Consumer decision-making process for organic food -- Chapter 4 : Promotional strategies for organic food marketing -- Chapter 5 : Selling organic foods through...

Persistent link: https://www.econbiz.de/10011982672

Reexamining health messages in the digital age : a fresh look at source credibility effects

Kareklas, Ioannis; Muehling, Darrel D.; Weber, T. J. - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 88-104

Persistent link: https://www.econbiz.de/10011292330

Fitting product placements : affective fit and cognitive fit as determinants of consumer evaluations of placed brands

Gillespie, Brian; Muehling, Darrel D.; Kareklas, Ioannis - In: Journal of business research : JBR 82 (2018), pp. 90-102

Persistent link: https://www.econbiz.de/10011771789

Images paired with concrete claims improve skeptical consumers' responses to advertising promoting a firm’s good deeds

Joireman, Jeff; Liu, Richie L.; Kareklas, Ioannis - In: Journal of marketing communications 24 (2018) 1, pp. 83-102

Persistent link: https://www.econbiz.de/10011852916

Judgment is not color blind : the impact of automatic color preference on product and advertising preferences

Kareklas, Ioannis; Brundel, Frédéric F.; Coulter, Robin A. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 87-95

Persistent link: https://www.econbiz.de/10010359875

The role of regulatory focus and self-view in "green" advertising message framing

Kareklas, Ioannis; Carlson, Jeffrey R.; Muehling, Darrel D. - In: Green advertising and the reluctant consumer, (pp. 19-33). 2014

Persistent link: https://www.econbiz.de/10010399387

Remembering the good old days : the moderating role of consumer affective state on the effectiveness of nostalgic advertising

Zhao, Guangzhi; Muehling, Darrel D.; Kareklas, Ioannis - In: Journal of advertising : official publication of the … 43 (2014) 3, pp. 244-255

Persistent link: https://www.econbiz.de/10010408866

How unsponsored, online user-generated content impacts consumer attitudes and intentions toward vaccinations

Weber, T. J.; Muehling, Darrel D.; Kareklas, Ioannis - In: Journal of marketing communications 27 (2021) 4, pp. 389-414

Persistent link: https://www.econbiz.de/10012515869

The impact of review valence and awareness of deceptive practices on consumers' responses to online product ratings and reviews

Karabas, Ismail; Kareklas, Ioannis; Weber, T. J.; … - In: Journal of marketing communications 27 (2021) 7, pp. 685-715

Persistent link: https://www.econbiz.de/10012653582