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Fitting product placements : affective fit and cognitive fit as determinants of consumer evaluations of placed brands

Gillespie, Brian; Muehling, Darrel D.; Kareklas, Ioannis - In: Journal of business research : JBR 82 (2018), pp. 90-102

Persistent link: https://www.econbiz.de/10011771789

Images paired with concrete claims improve skeptical consumers' responses to advertising promoting a firm’s good deeds

Joireman, Jeff; Liu, Richie L.; Kareklas, Ioannis - In: Journal of marketing communications 24 (2018) 1, pp. 83-102

Persistent link: https://www.econbiz.de/10011852916

Images Paired with Concrete Claims Improve Skeptical Consumers’ Responses to Advertising Promoting a Firm’s Good Deeds

Joireman, Jeff; Liu, Richie; Kareklas, Ioannis - 2016

Previous research has focused attention on state skepticism over corporate social responsibility (CSR) communications, but little work has focused on how to override pre-existing differences in consumer skepticism. To gain insight into this issue, the present studies explore whether company ads...

Persistent link: https://www.econbiz.de/10014153767

Reexamining health messages in the digital age : a fresh look at source credibility effects

Kareklas, Ioannis; Muehling, Darrel D.; Weber, T. J. - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 88-104

Persistent link: https://www.econbiz.de/10011292330

The effect of color and self-view priming in persuasive communications

Kareklas, Ioannis; Muehling, Darrel D.; King, Skyler - In: Journal of business research : JBR 98 (2019), pp. 33-49

Persistent link: https://www.econbiz.de/10012007158

The role of regulatory focus and self-view in "green" advertising message framing

Kareklas, Ioannis; Carlson, Jeffrey R.; Muehling, Darrel D. - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 25-39

Persistent link: https://www.econbiz.de/10009762984

"I eat organic for my benefit and yours" : egoistic and altruistic considerations for purchasing organic food and their implications for advertising strategists

Kareklas, Ioannis; Carlson, Jeffrey R.; Muehling, Darrel D. - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 18-32

Persistent link: https://www.econbiz.de/10010344096

The role of regulatory focus and self-view in "green" advertising message framing

Kareklas, Ioannis; Carlson, Jeffrey R.; Muehling, Darrel D. - In: Green advertising and the reluctant consumer, (pp. 19-33). 2014

Persistent link: https://www.econbiz.de/10010399387

Remembering the good old days : the moderating role of consumer affective state on the effectiveness of nostalgic advertising

Zhao, Guangzhi; Muehling, Darrel D.; Kareklas, Ioannis - In: Journal of advertising : official publication of the … 43 (2014) 3, pp. 244-255

Persistent link: https://www.econbiz.de/10010408866

How unsponsored, online user-generated content impacts consumer attitudes and intentions toward vaccinations

Weber, T. J.; Muehling, Darrel D.; Kareklas, Ioannis - In: Journal of marketing communications 27 (2021) 4, pp. 389-414

Persistent link: https://www.econbiz.de/10012515869