//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Keller, Kevin Lane"
~subject:"Markenführung"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Brand management
26
Consumer behaviour
23
Konsumentenverhalten
23
Brand
21
Markenartikel
21
Brand image
17
Markenimage
17
Brand extension
5
Markentransfer
5
Advertising
4
Marketing management
4
Marketingmanagement
4
Werbung
4
Branding
3
Brands
3
Beziehungsmarketing
2
Brand architecture
2
Brand equity
2
China
2
International marketing
2
Internationales Marketing
2
Markenarchitektur
2
Market research
2
Marktforschung
2
Measurement
2
Messung
2
Product quality
2
Produktqualität
2
Relationship marketing
2
USA
2
United States
2
Value analysis
2
Wertanalyse
2
Accessibility-diagnosticity
1
Accounting valuation
1
Advertising effects
1
Attitudes
1
Balance sheet
1
Betriebliche Wertschöpfung
1
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
Book / Working Paper
8
Type of publication (narrower categories)
All
Article in journal
17
Aufsatz in Zeitschrift
17
Aufsatz im Buch
7
Book section
7
Reprint
6
Language
All
English
26
Author
All
Keller, Kevin Lane
Loureiro, Sandra Maria Correia
30
Phau, Ian
29
Melewar, T. C.
26
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
20
Diamantopoulos, Adamantios
19
Japutra, Arnold
19
Khan, Imran
19
Guzman, Francisco
18
Hollebeek, Linda D.
18
Rahman, Zillur
18
Veloutsou, Cleopatra
18
Sarkar, Juhi Gahlot
17
Esch, Franz-Rudolf
15
Valette-Florence, Pierre
15
Ekinci, Yuksel
14
Kunkel, Thilo
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Sreejesh, S.
14
Steenkamp, Jan-Benedict E. M.
14
Christodoulides, George
13
Dens, Nathalie
13
Fetscherin, Marc
13
Foroudi, Pantea
13
Grohmann, Bianca
13
Paul, Justin
13
Vrontis, Demetris
13
Ahn, Jiseon
12
Casidy, Riza
12
De Chernatony, Leslie
12
Johnson, Lester W.
12
Park, C. Whan
12
Park, Jungkun
12
Sattler, Henrik
12
Septianto, Felix
12
Swoboda, Bernhard
12
more ...
less ...
Published in...
All
The journal of brand management : an international journal
4
Measuring and managing brands
3
Brand management ; Vol. 2
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Marketing letters : a journal of research in marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Brand management ; Vol. 3
1
European journal of marketing : EJM
1
Financial Times handbook of management
1
Handbook of marketing
1
Harvard business review : HBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of international marketing
1
Journal of marketing communications
1
Journal of the Academy of Marketing Science
1
Marketing-mix strategies - product strategy and promotion strategy
1
more ...
less ...
Source
All
ECONIS (ZBW)
26
Showing
1
-
10
of
26
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Desingning and implementing
brand
architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
2
Building a multi-category
brand
: when should distant
brand
extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
3
Building
brand
knowledge structures : elaboration and interference effects on the processing of sequentially advertised
brand
benefit
Heckler, Susan E.
;
Keller, Kevin Lane
;
Houston, Michael J.
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
Saved in:
4
Understanding the richness of
brand
relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
Saved in:
5
Consumer
brand
relationships : foreword
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 365
Persistent link: https://www.econbiz.de/10010410685
Saved in:
6
The
brand
report card
Keller, Kevin Lane
- In:
Financial Times handbook of management
,
(pp. 452-456)
.
2001
Persistent link: https://www.econbiz.de/10002988429
Saved in:
7
If all their products seem the same, all the parts within a product seem the same too : how
brand
homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
Saved in:
8
Consumer research insights on brands and branding : a JCR curation
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
46
(
2019/2020
)
5
,
pp. 995-1001
Persistent link: https://www.econbiz.de/10012183292
Saved in:
9
Leveraging the corporate
brand
: the importance of corporate
brand
innovativeness and
brand
architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
10
Understanding branding in a digitally empowered world
Erdem, Tulin
;
Keller, Kevin Lane
;
Kuksov, Dmitri
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011490780
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->