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~person:"Keller, Kevin Lane"
~type_genre:"Reprint"
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Brand management
6
Consumer behaviour
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Keller, Kevin Lane
Warde, Alan
5
Aaker, Jennifer
4
Ehrenberg, Andrew S. C.
4
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Dobscha, Susan
3
Erdem, Tülin
3
Fournier, Susan
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Malhotra, Naresh K.
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McCarthy, Michael S.
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Ozanne, Julie L.
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Park, C. Whan
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Schmitt, Bernd
3
Sheth, Jagdish N.
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Valenzuela, Ana
3
Aaker, David A.
2
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
De Chernatony, Leslie
2
Farr, Andy
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Foxall, Gordon R.
2
Garolera, Jordi
2
Haller, Axel
2
Holbrook, Morris B.
2
Holt, Douglas B.
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Klockhaus, Volker
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Loewenstein, George F.
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Milberg, Sandra J.
2
Monroe, Kent B.
2
O'Shaughnessy, John
2
Rao, Akshay R.
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Romaniuk, Jenni
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Sen, Sankar
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Brand management ; Vol. 2
2
Measuring and managing brands
2
Brand management ; Vol. 3
1
Marketing-mix strategies - product strategy and promotion strategy
1
The evolution of brands : from signals of quality to storehouses of trust
1
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ECONIS (ZBW)
7
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1
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784505
Saved in:
2
Building customer-based
brand
equity : creating
brand
resonance requires carefully sequenced
brand
-building efforts
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003836298
Saved in:
3
Conceptualizing, measuring, and managing customer-based
brand
equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
4
The structure of survey-based
brand
metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
-
2010
Persistent link: https://www.econbiz.de/10003924348
Saved in:
5
Communication strategies for
brand
extensions : enhancing perceived fit by establishing explanatory links
Bridges, Sheri
;
Keller, Kevin Lane
;
Sood, Sanjay
-
2010
Persistent link: https://www.econbiz.de/10003924426
Saved in:
6
Conceptualizing, measuring, and managing customer-based
brand
equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
7
Consumer evaluations of
brand
extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
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