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Brand image
32
Markenimage
32
Brand management
28
Markenführung
28
Brand
14
Markenartikel
14
Consumer behaviour
13
Konsumentenverhalten
13
Marketing management
9
Marketingmanagement
9
Brand extension
8
Markentransfer
8
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5
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5
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3
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3
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3
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3
Brands
3
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3
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brand equity
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brand extension
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game theory
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product quality
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signaling
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Language
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English
36
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Keller, Kevin Lane
Burmann, Christoph
93
Melewar, T. C.
69
Galenson, David W.
60
Batabyal, Amitrajeet A.
57
Falk, Armin
47
Fritsch, Michael
43
Esch, Franz-Rudolf
42
Balmer, John M. T.
40
Huber, Frank
40
Foroudi, Pantea
39
Bang, Nguyen
36
Gino, Francesca
36
Phau, Ian
36
Bryson, Alex
35
Loureiro, Sandra Maria Correia
35
Nijkamp, Peter
35
Usman, Osly
35
Wiedmann, Klaus-Peter
35
Han, Heesup
33
Schwaiger, Manfred
33
Diamantopoulos, Adamantios
30
Zhou, Jing
30
Baumgarth, Carsten
29
List, John A.
29
Bénabou, Roland
28
Walsh, Gianfranco
28
Borowiecki, Karol Jan
27
De Chernatony, Leslie
26
Siddiqui, Danish Ahmed
26
Bauer, Hans H.
25
Frey, Bruno S.
25
Huffman, David
25
Sattler, Henrik
25
Martin, Albert
24
Mumford, Michael D.
24
Schade, Michael
24
Tirole, Jean
24
Tomczak, Torsten
24
Wagner, Joachim
24
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The journal of brand management : an international journal
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing communications
2
Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
2
AMS review : official publication of the Academy of Marketing Science
1
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
European journal of marketing : EJM
1
Financial Times handbook of management
1
Handbook of marketing
1
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marketing-mix strategies - product strategy and promotion strategy
1
Measuring and managing brands
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
The evolution of brands : from signals of quality to storehouses of trust
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The handbook of marketing research : uses, misuses, and future advances
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
1
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ECONIS (ZBW)
36
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1
Best practice cases in branding : lessons from the world's strongest brands
Keller, Kevin Lane
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10003722660
Saved in:
2
The importance of corporate brand personality traits to a successful 21st century business
Keller, Kevin Lane
;
Richey, Keith
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 74-81
Persistent link: https://www.econbiz.de/10003458910
Saved in:
3
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
Saved in:
4
The impact of corporate marketing on a company's brand extensions
Keller, Kevin Lane
;
Aaker, David A.
- In:
Revealing the corporation : perspectives on identity, …
,
(pp. 272-298)
.
2003
Persistent link: https://www.econbiz.de/10001761987
Saved in:
5
Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
6
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784505
Saved in:
7
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
8
Branding and brand equity
Keller, Kevin Lane
- In:
Handbook of marketing
,
(pp. 151-178)
.
2006
Persistent link: https://www.econbiz.de/10003335062
Saved in:
9
Building customer-based brand equity : creating brand resonance requires carefully sequenced brand-building efforts
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003836298
Saved in:
10
Managing the growth tradeoff : challenges and opportunities in luxury branding
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 290-301
Persistent link: https://www.econbiz.de/10003847238
Saved in:
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