//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Keller, Kevin Lane"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The notion of relationship in...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
56
Markenführung
56
Markenartikel
33
Brand image
32
Markenimage
32
Brand
26
Consumer behaviour
24
Konsumentenverhalten
24
Marketing management
18
Marketingmanagement
18
Markenpolitik
11
Brand extension
10
Markentransfer
10
Strategisches Management
10
Advertising
6
Werbung
6
Wettbewerbsstrategie
6
Competitive strategy
5
Product management
5
Produktmanagement
5
B-to-B-Marketing
4
Brand architecture
4
Business-to-business marketing
4
Corporate reputation
4
Firmenimage
4
Markenarchitektur
4
Markenwert
4
Strategic management
4
USA
4
United States
4
Beziehungsmarketing
3
Brand equity
3
Branding
3
Brands
3
Europa
3
Marketing
3
Measurement
3
Messung
3
Product quality
3
Produktqualität
3
more ...
less ...
Online availability
All
Undetermined
13
Free
5
Type of publication
All
Article
49
Book / Working Paper
25
Type of publication (narrower categories)
All
Article in journal
31
Aufsatz in Zeitschrift
31
Aufsatz im Buch
15
Book section
15
Reprint
9
Lehrbuch
6
Graue Literatur
5
Non-commercial literature
5
Arbeitspapier
4
Textbook
4
Working Paper
4
Bibliographie
1
Case study
1
Fallstudie
1
Fallstudiensammlung
1
Hochschulschrift
1
Thesis
1
more ...
less ...
Language
All
English
72
German
1
Undetermined
1
Author
All
Keller, Kevin Lane
Burmann, Christoph
160
Esch, Franz-Rudolf
154
Baumgarth, Carsten
96
Huber, Frank
91
Meffert, Heribert
77
Melewar, T. C.
77
Bruhn, Manfred
67
Sattler, Henrik
64
Bauer, Hans H.
59
De Chernatony, Leslie
57
Ahlert, Dieter
56
Phau, Ian
52
Tomczak, Torsten
51
Wiedmann, Klaus-Peter
48
Balmer, John M. T.
46
Loureiro, Sandra Maria Correia
44
Bang, Nguyen
43
Merrilees, Bill
42
Romaniuk, Jenni
42
Fournier, Susan
41
Foroudi, Pantea
39
Völckner, Franziska
39
Herrmann, Andreas
38
Schmidt, Holger J.
38
Ko, Eunju
37
Strebinger, Andreas
37
Iglesias, Oriol
36
Ind, Nicholas
36
Diamantopoulos, Adamantios
35
Gupta, Suraksha
34
Langner, Tobias
34
Uggla, Henrik
34
Gierl, Heribert
33
Christodoulides, George
32
Kernstock, Joachim
32
Dawes, John
31
Han, Heesup
31
Veloutsou, Cleopatra
31
Fetscherin, Marc
30
more ...
less ...
Published in...
All
The journal of brand management : an international journal
7
Report / Marketing Science Institute
4
Journal of the Academy of Marketing Science
3
Measuring and managing brands
3
Brand management ; Vol. 2
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of marketing communications
2
Marketing letters : a journal of research in marketing
2
Report / Marketing Science Institute / Marketing Science Institute
2
Tuck School of Business working paper / Tuck School of Business at Dartmouth
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Brand management ; Vol. 1
1
Brand management ; Vol. 3
1
Business-to-business brand management : theory, research and executive case study exercises
1
European journal of marketing : EJM
1
Financial Times handbook of management
1
Handbook of business-to-business marketing
1
Handbook of marketing
1
Handbook of marketing strategy
1
Harvard business review : HBR
1
IIM Bangalore Research Paper
1
International journal of advertising : the review of marketing communications
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marketing-mix strategies - product strategy and promotion strategy
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
The evolution of brands : from signals of quality to storehouses of trust
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The handbook of marketing research : uses, misuses, and future advances
1
more ...
less ...
Source
All
ECONIS (ZBW)
69
USB Cologne (EcoSocSci)
5
Showing
1
-
10
of
74
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Branding and
brand
equity
Keller, Kevin Lane
- In:
Handbook of marketing
,
(pp. 151-178)
.
2006
Persistent link: https://www.econbiz.de/10003335062
Saved in:
2
Understanding the richness of
brand
relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
Saved in:
3
Desingning and implementing
brand
architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
4
A case for brands as assets : acquired and internally developed
Sinclair, Roger Neville
;
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 286-302
Persistent link: https://www.econbiz.de/10010362938
Saved in:
5
Building
brand
knowledge structures : elaboration and interference effects on the processing of sequentially advertised
brand
benefit
Heckler, Susan E.
;
Keller, Kevin Lane
;
Houston, Michael J.
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
Saved in:
6
The
brand
report card
Keller, Kevin Lane
- In:
Financial Times handbook of management
,
(pp. 452-456)
.
2001
Persistent link: https://www.econbiz.de/10002988429
Saved in:
7
The effects of
brand
name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
1997
Persistent link: https://www.econbiz.de/10000988122
Saved in:
8
If all their products seem the same, all the parts within a product seem the same too : how
brand
homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
Saved in:
9
The future of brands and branding : an essay on multiplicity, heterogeneity, and integration
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10012799008
Saved in:
10
The past, present, and future of
brand
research
Oh, Travis Tae
;
Keller, Kevin Lane
;
Neslin, Scott A.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 151-162
Persistent link: https://www.econbiz.de/10012301429
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->