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The marketing advantages of strong brands
Hoeffler, Steve; Keller, Kevin Lane - 2009
Persistent link: https://www.econbiz.de/10003784505
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Consumer research insights on brands and branding : a JCR curation
Keller, Kevin Lane - In: Journal of consumer research : JCR ; an … 46 (2019/2020) 5, pp. 995-1001
Persistent link: https://www.econbiz.de/10012183292
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Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane - 2009
Persistent link: https://www.econbiz.de/10003784811
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Branding and brand equity
Keller, Kevin Lane - In: Handbook of marketing, (pp. 151-178). 2006
Persistent link: https://www.econbiz.de/10003335062
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Building customer-based brand equity : creating brand resonance requires carefully sequenced brand-building efforts
Keller, Kevin Lane - 2009
Persistent link: https://www.econbiz.de/10003836298
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Managing the growth tradeoff : challenges and opportunities in luxury branding
Keller, Kevin Lane - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 290-301
Persistent link: https://www.econbiz.de/10003847238
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Building strong brands in a modern marketing communications environment
Keller, Kevin Lane - In: Journal of marketing communications 15 (2009) 2/3, pp. 139-155
Persistent link: https://www.econbiz.de/10003881211
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Measuring brand equity
Keller, Kevin Lane - In: The handbook of marketing research : uses, misuses, and …, (pp. 546-568). 2006
Persistent link: https://www.econbiz.de/10003420682
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Brand equity management in a multichannel, multimedia retail environment
Keller, Kevin Lane - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 58-70
Persistent link: https://www.econbiz.de/10003987320
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The marketing advantages of strong brands
Hoeffler, Steve; Keller, Kevin Lane - 2010
Persistent link: https://www.econbiz.de/10003924114