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When altruistic decisions shape egoistic motives : motivation shift in sequential charitable support

Fanggidae, Jappy Parlindungan; Jin, Hyun Seung; Kim, … - In: International journal of advertising : the review of … 42 (2023) 6, pp. 1110-1143

Persistent link: https://www.econbiz.de/10014321557

Feel, think, avoid : testing a new model of advertising avoidance

Kelly, Louise; Kerr, Gayle; Drennan, Judy; … - In: Journal of marketing communications 27 (2021) 4, pp. 343-364

Persistent link: https://www.econbiz.de/10012515867

Triggers of engagement and avoidance : applying approach-avoid theory

Kelly, Louise; Kerr, Gayle; Drennan, Judy - In: Journal of marketing communications 26 (2020) 5, pp. 488-508

Persistent link: https://www.econbiz.de/10012263508

IMC education and digital disruption

Kerr, Gayle; Kelly, Louise - In: European journal of marketing : EJM 51 (2017) 3, pp. 406-420

Persistent link: https://www.econbiz.de/10011698196

Between an ad block and a hard place : advertising avoidance and the digital world

Kelly, Louise; Kerr, Gayle; Drennan, Judy - In: Digital advertising : theory and research, (pp. 243-255). 2017

Persistent link: https://www.econbiz.de/10011646117

Privacy concerns on social networking sites : a longitudinal study

Kelly, Louise; Kerr, Gayle; Drennan, Judy - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1465-1489

Persistent link: https://www.econbiz.de/10011854283

Travel insurance : the attributes, consequences, and values of using travel insurance as a risk-reduction strategy

Kerr, Gayle; Kelly, Louise - In: Journal of travel and tourism marketing 36 (2019) 2, pp. 191-203

Persistent link: https://www.econbiz.de/10012179389

Ad agency leadership in the US, UK, and Australia : a mixed-method analysis of effective attributes and styles

Patwardhan, Padmini; Kerr, Gayle; Patwardhan, Hemant; … - In: Journal of advertising 51 (2022) 2, pp. 223-239

Persistent link: https://www.econbiz.de/10013362272

IMC education and digital disruption

Kerr, Gayle; Kelly, Louise - In: European Journal of Marketing 51 (2017) 3, pp. 406-420

Purpose The purpose of this paper is to benchmark the progress of integrated marketing communication (IMC) education, by replicating and extending a study on IMC education by Kerr (2009). It documents progress, examines the impact of digital disruption and concludes with an agenda for change....

Persistent link: https://www.econbiz.de/10014724174