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~person:"Khan, Imran"
~person:"Paul, Justin"
~subject:"Consumer behaviour"
~subject:"Markenführung"
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Consumer behaviour
Markenführung
Konsumentenverhalten
82
Brand management
32
Brand image
26
Markenimage
26
Beziehungsmarketing
24
Brand
24
Relationship marketing
24
Markenartikel
23
Customer satisfaction
16
Kundenzufriedenheit
16
Brand experience
11
Einzelhandel
11
Retail trade
11
Dienstleistungsqualität
10
Service quality
10
Bibliometrics
9
Bibliometrie
9
Online retailing
9
Online-Handel
9
Internet marketing
8
Luxury goods
8
Luxusgüter
8
Online-Marketing
8
Confidence
7
Vertrauen
7
Brand loyalty
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Environmental consciousness
6
Hotel industry
6
Hotellerie
6
Social Web
6
Social web
6
Umweltbewusstsein
6
CSR
5
Customer integration
5
Fashion
5
India
5
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83
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83
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2
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English
88
Author
All
Khan, Imran
Paul, Justin
Han, Heesup
115
Belk, Russell W.
110
Mattila, Anna S.
96
Grunert, Klaus G.
94
Phau, Ian
86
Bauer, Hans H.
84
Lusk, Jayson L.
83
Huber, Frank
82
Gierl, Heribert
79
Herrmann, Andreas
77
Wiedmann, Klaus-Peter
77
Usman, Osly
76
Sheth, Jagdish N.
74
Grewal, Dhruv
69
Khare, Arpita
69
Dwivedi, Yogesh Kumar
68
Bagozzi, Richard P.
67
Septianto, Felix
67
Loureiro, Sandra Maria Correia
66
Nayga, Rodolfo M.
66
Wansink, Brian
66
Foxall, Gordon R.
63
Agarwal, Sumit
62
Stavins, Joanna
61
Jang, Soocheong
58
Chintagunta, Pradeep K.
56
Ko, Eunju
56
Laroche, Michel
56
Verhoef, Peter C.
56
Janssen, Maarten C. W.
55
Pelsmacker, Patrick de
54
Warlop, Luk
54
Thøgersen, John
53
Rajagopal
52
Walsh, Gianfranco
51
Krishna, Aradhna
50
Hollebeek, Linda D.
49
Rock, Bram de
49
Bruwer, Johan
47
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Journal of retailing and consumer services
20
Journal of business research : JBR
7
International journal of consumer studies
4
Business strategy and the environment
3
European management journal
3
International journal of market research
3
Technological forecasting & social change : an international journal
3
International journal of contemporary hospitality management
2
International journal of hospitality management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Psychology & marketing
2
The journal of product & brand management
2
Asia Pacific journal of marketing and logistics
1
Asian journal of business ethics : AJBE
1
Cornell hospitality quarterly : CQ
1
Decision
1
Decision analytics journal
1
European business review
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of international management : EJIM
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management
1
International journal of business excellence
1
International journal of retail & distribution management
1
International marketing review
1
Journal of consumer behaviour
1
Journal of consumer marketing
1
Journal of international food & agribusiness marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Palgrave Studies in Marketing, Organizations and Society
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The marketing review
1
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ECONIS (ZBW)
88
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1
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88
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1
Deciphering the impact of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and referral behaviour
Sharma, Deepika
;
Paul, Justin
;
Dhir, Sanjay
;
Taggar, Rashi
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2052-2072
Persistent link: https://www.econbiz.de/10013552967
Saved in:
2
Connecting the dots between CSR and
brand
loyalty : the mediating role of
brand
experience and
brand
trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
3
The role of customer
brand
engagement and
brand
experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
4
How does corporate association influence consumer
brand
loyalty? : mediating role of
brand
identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
5
Brand
experience anatomy in retailing : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Journal of retailing and consumer services
24
(
2015
),
pp. 60-69
Persistent link: https://www.econbiz.de/10010528608
Saved in:
6
Antecedents and outcomes of
brand
experience : an empirical study
Khan, Imran
;
Fatma, Mobin
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10011799037
Saved in:
7
Mass prestige value and competition between American versus Asian laptop brands in an emerging market : theory and evidence
Kumar, Ajay
;
Paul, Justin
- In:
International business review : the official journal of …
27
(
2018
)
5
,
pp. 969-981
Persistent link: https://www.econbiz.de/10011931179
Saved in:
8
Unveiling the dynamics between consumer
brand
engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of
brand
reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
9
AR app-based
brand
engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
10
Do brands make consumers happy? : a masstige theory perspective
Kumar, Ajay
;
Paul, Justin
;
Starčević, Slađana
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012431586
Saved in:
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