Similar Search Results

Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust

Khan, Imran; Fatma, Mobin - In: International journal of business excellence 17 (2019) 4, pp. 439-455

Persistent link: https://www.econbiz.de/10012052315

How well do consumer-brand relationships drive customer brand loyalty? : generalizations from a meta-analysis of brand relationship elasticities

Khamitov, Mansur; Wang, Xin; Thomson, Matthew - In: Journal of consumer research : JCR ; an … 46 (2019) 3, pp. 435-459

Persistent link: https://www.econbiz.de/10012120587

The role of customer brand engagement and brand experience in online banking

Khan, Imran; Rahman, Zillur; Fatma, Mobin - In: The international journal of bank marketing : IJBM 34 (2016) 7, pp. 1025-1041

Persistent link: https://www.econbiz.de/10011618717

How does corporate association influence consumer brand loyalty? : mediating role of brand identification

Fatma, Mobin; Khan, Imran; Rahman, Zillur - In: The journal of product & brand management 25 (2016) 7, pp. 629-641

Persistent link: https://www.econbiz.de/10011616247

The concept of online corporate brand experience : an empirical assessment

Khan, Imran; Rahman, Zillur; Ratma, Mobin - In: Marketing intelligence & planning 34 (2016) 5, pp. 711-730

Persistent link: https://www.econbiz.de/10011534943

Antecedents and outcomes of brand experience : an empirical study

Khan, Imran; Fatma, Mobin - In: The journal of brand management : an international journal 24 (2017) 5, pp. 439-452

Persistent link: https://www.econbiz.de/10011799037

Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation

Rather, Raouf Ahmad; Rasul, Tareq Faizur; Khan, Huda; … - In: International journal of hospitality management 116 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10014457803

How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities

Khamitov, Mansur - 2019

To advance understanding of how well different types of brand relationships drive customer brand loyalty and to help companies improve the effectiveness of their relationship-building investments, this article conducts a meta-analysis of the link between five consumer-brand relationship...

Persistent link: https://www.econbiz.de/10012892343

They're just not that into you : how to leverage existing consumer-brand relationships through social psychological distance

Connors, Scott; Khamitov, Mansur; Thomson, Matthew; … - In: Journal of marketing 85 (2021) 5, pp. 92-108

Persistent link: https://www.econbiz.de/10012608718

ACRoss Space and Time : How Cultural and Institutional Differences Explain Consumer-Brand Relationships’ Differential Effects on Brand Loyalty

Khamitov, Mansur; Wang, Xin (Shane); Thomson, Matthew - 2019

Research on consumer-brand relationships (CBR) has examined the CBR - brand loyalty link, but surprisingly little is known about the cultural and institutional settings that enable this link. We meta-analyze how and why different CBR constructs (e.g. love, identification) drive loyalty better in...

Persistent link: https://www.econbiz.de/10014105862