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Mobile marketing in Indian retail : a preliminary investigation of relationship and promotional endeavours through Short Message Service
Khare, Arpita; Rakesh, Sapna - In: International journal of business competition and … 2 (2012) 2, pp. 110-128
Persistent link: https://www.econbiz.de/10009545356
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Moderating effect of age and gender on consumer style inventory in predicting Indian consumers' local retailer loyalty
Khare, Arpita - In: The international review of retail, distribution and … 22 (2012) 2, pp. 223-239
Persistent link: https://www.econbiz.de/10009548092
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Factors affecting credit card use in India
Khare, Arpita; Khare, Anshuman; Shveta Singh - In: Asia Pacific journal of marketing and logistics 24 (2012) 2, pp. 236-256
Persistent link: https://www.econbiz.de/10009548785
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Impact of consumer decision-making styles on Indian consumers' mall shopping behaviour
Khare, Arpita - In: International journal of Indian culture and business … 5 (2012) 3, pp. 259-279
Persistent link: https://www.econbiz.de/10009551358
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Influence of collective self esteem on fashion clothing involvement among Indian women
Khare, Arpita; Mishra, Ankita; Parveen, Ceeba - In: Journal of fashion marketing and management 16 (2012) 1, pp. 42-63
Persistent link: https://www.econbiz.de/10009532726
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An exploratory research on entertainment facilities in Indian malls and its impact on shopping behaviour of consumers
Rakesh, Sapna; Khare, Arpita - In: International journal of business and emerging markets … 3 (2011) 3, pp. 270-288
Persistent link: https://www.econbiz.de/10009240242
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Customers' quality perceptions towards online railway reservation services in India : an exploratory study
Khare, Arpita; Handa, Meenakshi - In: International journal of services and operations management 9 (2011) 4, pp. 491-505
Persistent link: https://www.econbiz.de/10009306308
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Customers' perception and attitude towards service quality in multinational banks in India
Khare, Arpita - In: International journal of services and operations management 10 (2011) 2, pp. 199-215
Persistent link: https://www.econbiz.de/10009313087
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Exploring attitude of Indian customers towards internet banking
Khare, Arpita; Shveta Singh - In: International journal of business competition and … 2 (2012) 1, pp. 4-20
Persistent link: https://www.econbiz.de/10009427227
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Influence of consumers' susceptibility to interpersonal influence, collective self-esteem and age on fashion clothing involvement : a study on Indian consumers
Khare, Arpita; Mishra, Ankita; Parveen, Ceeba; … - In: Journal of targeting, measurement and analysis for marketing 19 (2011) 3/4, pp. 227-242
Persistent link: https://www.econbiz.de/10009427430