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Do marketing clients really get the advertising they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies

O'Connor, Huw; Koslow, Scott; Kilgour, Mark; Sasser, … - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 147-155

Persistent link: https://www.econbiz.de/10011453926

Future directions for advertising creativity research

West, Douglas C.; Koslow, Scott; Kilgour, Mark - In: Journal of advertising 48 (2019) 1, pp. 102-114

Persistent link: https://www.econbiz.de/10012201403

Drivers of creativity within advertising agencies : how structural configuration can affect and improve creative development

O'Connor, Huw; Kilgour, Mark; Koslow, Scott; Sasser, Sheila - In: Journal of advertising research 58 (2018) 2, pp. 202-217

Persistent link: https://www.econbiz.de/10011884993

Assessing the quality of self-reported measures and the reliability of empirical findings : exploring creativity differences across worldwide agency creatives and managers

Sasser, Sheila; Koslow, Scott; Kilgour, Mark - In: Breaking new ground in theory and practice, (pp. 361-373). 2011

Persistent link: https://www.econbiz.de/10009381000

Matching creative agencies with results-driven marketers : do clients really need highly creative advertising?

Sasser, Sheila Lucy; Koslow, Scott; Kilgour, Mark - In: Journal of advertising research 53 (2013) 3, pp. 297-312

Persistent link: https://www.econbiz.de/10010199587

Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory

Al-Shuaili, Ahmed Hamed; Koslow, Scott; Kilgour, Mark - In: Journal of advertising research 63 (2023) 3, pp. 236-252

Persistent link: https://www.econbiz.de/10014375181

Why and how do creative thinking techniques work?: Trading off originality and appropriateness to make more creative advertising

Kilgour, Mark; Koslow, Scott - In: Journal of the Academy of Marketing Science 37 (2009) 3, pp. 298-309

Persistent link: https://www.econbiz.de/10008301594

Why do great creative ideas get rejected? : the effect of creative ideation processes on external judges' assessments

Kilgour, Mark; Koslow, Scott; O'Connor, Huw - In: Journal of advertising research 60 (2020) 1, pp. 12-27

Persistent link: https://www.econbiz.de/10012293492

Absorbing external information : how team-level cohesion and friction influence the formulation of creative advertising

O'Connor, Huw; Koslow, Scott; Kilgour, Mark - In: Journal of advertising 52 (2023) 3, pp. 330-348

Persistent link: https://www.econbiz.de/10014305445

Build touchpoints and they will come : transitioning to omnichannel retailing

Larke, Roy; Kilgour, Mark; O’Connor, Huw - In: International Journal of Physical Distribution & … 48 (2018) 4, pp. 465-483

Purpose: The purpose of this paper is to provide an analysis of a major retailer’s transition to omnichannel retailing (OCR) from an existing multichannel retailing (MCR) base. Using the illustrative case of Seven & I (S&I) Holdings, the paper positions OCR in terms of its goal to provide...

Persistent link: https://www.econbiz.de/10012071063