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How culture matters in children's purchase influence: a multi-level investigation

Laroche, Michel; Yang, Zhiyong; Kim, Chankon; Richard, … - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 113-126

Persistent link: https://www.econbiz.de/10003485158

Parental style and consumer socialization among adolescents : a cross-cultural investigation

Yang, Zhiyong; Kim, Chankon; Laroche, Michel; Lee, Hanjoon - In: Journal of business research : JBR 67 (2014) 3, pp. 228-236

Persistent link: https://www.econbiz.de/10010245289

Consumption as a function of ethnic identification and acculturation

Hui, Michael; Laroche, Michel; Kim, Chankon - In: Marketing and multicultural diversity, (pp. 53-69). 2006

Persistent link: https://www.econbiz.de/10003291585

A family level measure of acculturation for Chinese immigrants

Laroche, Michel; Yang, Zhiyong; Kim, Chankon; Chan, Claudia - In: Marketing and multicultural diversity, (pp. 154-166). 2006

Persistent link: https://www.econbiz.de/10003291664

Parental style and consumer socialization among adolescents: A cross-cultural investigation

Yang, Zhiyong; Kim, Chankon; Laroche, Michel; Lee, Hanjoon - In: Journal of Business Research 67 (2014) 3, pp. 228-236

The paper examines how parental style affects consumer socialization in a cross-national context, focusing on family communication orientation, adolescents' use of influence strategies, susceptibility to peer influence, and impulse buying tendency. Multiple-informant data from each family (i.e.,...

Persistent link: https://www.econbiz.de/10010729969

A typology of consumption based on ethnic origin and media usage

Hui, Michael K.; Laroche, Michel; Kim, Chankon - In: European journal of marketing : EJM 32 (1998) 9-10, pp. 868-883

Persistent link: https://www.econbiz.de/10006098498

A model of consumer response to two retail sales promotion techniques

Laroche, Michel; Pons, Frank; Zgolli, Nadia; Cervellon, … - In: Journal of business research : JBR 56 (2003) 7, pp. 513-522

Persistent link: https://www.econbiz.de/10006720644

An investigation of coupon-prone consumers - Their reactions to coupon feature manipulations

Guimond, Lisa; Kim, Chankon; Laroche, Michel - In: Journal of business research : JBR 54 (2001) 2, pp. 131-138

Persistent link: https://www.econbiz.de/10006724918

Brand Familiarity and Confidence as Determinants of Purchase Intention: An Empirical Test in a Multiple Brand Context

Laroche, Michel; Kim, Chankon; Zhou, Lianxi - In: Journal of business research : JBR 37 (1996) 2, pp. 115-120

Persistent link: https://www.econbiz.de/10006739499

How culture matters in children’s purchase influence: a multi-level investigation

Laroche, Michel; Yang, Zhiyong; Kim, Chankon; Richard, … - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 113-126

Persistent link: https://www.econbiz.de/10007735093