Marketing managers in the US have long been concerned with how to reach young consumers most effectively and how to … wine selection, Millennials are more apt to seek information from friend/family and shelf talkers than elders. Elders were … more willing to ask questions of store personnel and wine stewards. While brand is very important to both groups …

wine industry, but with the added precaution of encouraging responsible consumption. This study examines the attributes and … behaviors of 681 high frequency (heavy-user) wine consumers in the US, based on a price segmentation of High, Moderate, and Low … Spenders. For this study, price segmentation was defined as the price typically paid for a bottle of wine for home consumption …

This study explores U.S. wine consumers' perception of wine and health by gender, age, and ethnic background. An … extensive body of epidemiological studies suggests that there are health benefits from moderate wine drinking. In light of an … increased consumer preference over healthier foods and beverages, it is important to understand the health orientation of wine …

, before and two years after, conjunctive wine labeling was introduced in Sonoma County. The results show a higher awareness … demonstrates the potential benefit of associating sub-regional appellations with larger wine regions. …

This paper investigates exploratory behavior among wine consumers in Poland where the country's wine culture is in a … state of rapid change. This study investigates the extent to which demographics, values, and wine preferences relate to … exploratory behavior. Data obtained from 198 Polish wine consumers was used in the analysis. Exploratory behavior was measured …

line and geographical location. Further, for complex products such as wine, with specific consideration of higher price …