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Approach and avoidance motivations in online auctions
Sivadas, Eugene; Kim, John; Holmes, Terence L.; Kardes, … - In: International journal of internet marketing and … 3 (2006) 4, pp. 318-334
Persistent link: https://www.econbiz.de/10003444422
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Moderating Effects of Prior Knowledge on the Perceived Diagnosticity of Beliefs Derived from Implicit versus Explicit Product Claims
Kardes, Frank R.; Kim, John; Lim, Jeen-Su - In: Journal of business research : JBR 29 (1994) 3, pp. 219-224
Persistent link: https://www.econbiz.de/10006744809
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An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning
Kim, John; Allen, Chris T.; Kardes, Frank R. - In: Journal of marketing research : JMR 33 (1996) 3, pp. 318-328
Persistent link: https://www.econbiz.de/10006679191
Cover Image
Approach and avoidance motivations in online auctions
Sivadas, Eugene; Kim, John; Holmes, Terence L.; Kardes, … - In: International journal of internet marketing and … 3 (2006) 4, pp. 318-334
Persistent link: https://www.econbiz.de/10009850575
Cover Image
Moderating effects of prior knowledge on the perceived diagnosticity of beliefs derived from implicit versus explicit product claims
Kardes, Frank R.; Kim, John; Lim, Jeen-Su - In: Journal of Business Research 29 (1994) 3, pp. 219-224
Persistent link: https://www.econbiz.de/10005466215