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Kim, Soojin
Han, Heesup
123
Belk, Russell W.
114
Phau, Ian
107
Mattila, Anna S.
106
Huber, Frank
104
Grunert, Klaus G.
101
Bauer, Hans H.
91
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Lusk, Jayson L.
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Gierl, Heribert
84
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82
Wiedmann, Klaus-Peter
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Khare, Arpita
80
Sheth, Jagdish N.
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Usman, Osly
77
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Grewal, Dhruv
74
Dwivedi, Yogesh Kumar
70
Ko, Eunju
69
Loureiro, Sandra Maria Correia
69
Nayga, Rodolfo M.
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Septianto, Felix
68
Agarwal, Sumit
67
Bagozzi, Richard P.
67
Laroche, Michel
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Stavins, Joanna
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Wansink, Brian
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Paul, Justin
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62
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59
Walsh, Gianfranco
59
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Choi, Tsan-Ming
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Journal of marketing communications
3
Asian journal of business ethics : AJBE
1
International journal of sports marketing & sponsorship
1
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1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
10
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1
Exploring the dynamics between
brand
investment, customer investment,
brand
identification, and
brand
identity fusion
Krishna, Arunima
;
Kim, Soojin
- In:
Journal of business research : JBR
137
(
2021
),
pp. 267-277
Persistent link: https://www.econbiz.de/10012665714
Saved in:
2
Metaphor as visual thinking in advertising and its effects : focus on
brand
familiarity and product involvement
Kim, Soojin
;
Kim, Jihye
;
Kim, Eunice
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 654-672
Persistent link: https://www.econbiz.de/10011799553
Saved in:
3
An examination of US golfers' communication behaviours across consumer innovativeness
Kim, Soojin
;
Kim, Yongjae
- In:
International journal of sports marketing & sponsorship
16
(
2014/2015
)
5
,
pp. 385-401
Persistent link: https://www.econbiz.de/10011531644
Saved in:
4
Segmenting sport video gamers by motivation : a cluster analysis
Kim, Yongjae
;
Kim, Soojin
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 92-108
Persistent link: https://www.econbiz.de/10010406153
Saved in:
5
The effects of packaging design of private brands on consumers' responses
Hwang, Jiyoung
;
Kim, Soojin
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013165441
Saved in:
6
The effects of typefaces on ad effectiveness considering psychological perception and perceived communicator’s power
Kim, Soojin
;
Jung, A-Reum
;
Kim, Yoojung
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 716-741
Persistent link: https://www.econbiz.de/10012653583
Saved in:
7
Consumers' ethical orientation and pro-firm behavioral response to CSR
Shim, Kyujin
;
Kim, Soojin
- In:
Asian journal of business ethics : AJBE
8
(
2019
)
2
,
pp. 127-154
Persistent link: https://www.econbiz.de/10012608844
Saved in:
8
The efficacy of cause-related marketing within a social network : the effects of congruency, corporate credibility, familiarity of cause brands, and perceived altruistic motive
Kim, Jihye
;
Lee, Jaejin
;
Kim, Soojin
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 429-455
Persistent link: https://www.econbiz.de/10011849978
Saved in:
9
The effects of consumer innovativeness on sport team applications acceptance and usage
Kim, Yongjae
;
Kim, Soojin
;
Rogol, Elizabeth
- In:
Journal of sport management : the official journal of …
31
(
2017
)
3
,
pp. 241-255
Persistent link: https://www.econbiz.de/10011734780
Saved in:
10
"I'll stand by you" : understanding customers' moral decoupling processes and supportive behavioral intentions in cases of corporate misconduct
Kim, Soojin
;
Krishna, Arunima
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 745-767
Persistent link: https://www.econbiz.de/10013493041
Saved in:
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