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Do you want me to watch this ad on social media? : the effects of norms on online video ad watching

Lee, Joonghwa; Kim, Mikyoung; Ham, Chang-Dae; Kim, Soojung - In: Journal of marketing communications 23 (2017) 5, pp. 456-472

Persistent link: https://www.econbiz.de/10011849980

Cross-cultural differences in concrete and abstract corporate social responsibility (CSR) campaigns : perceived message clarity and perceived CSR as mediators

Kim, Soojung; Bae, Jiyang - In: International journal of corporate social … 1 (2016) 6, pp. 1-14

Guided by Hofstede’s (Culture’s consequences: Comparing values, behaviors, institutions, and organizations across nations, 2001) cultural value of uncertainty avoidance, this study tests whether the effect of concrete vs. abstract CSR campaign messages on attitude toward the company and...

Persistent link: https://www.econbiz.de/10011857011

Why are there cross-national differences in response to comparative advertising? : some mediators

Kim, Soojung; Jeong, Se-Hoon; Hwang, Yoori - In: Journal of marketing communications 24 (2018) 6, pp. 569-587

Persistent link: https://www.econbiz.de/10011914751

Native advertising in mobile applications : thinking styles and congruency as moderators

Park, Haseon; Kim, Soojung; Lee, Joonghwa - In: Journal of marketing communications 26 (2020) 6, pp. 575-595

Persistent link: https://www.econbiz.de/10012263749

Social media advertising : the role of personal and societal norms in page like ads on Facebook

Lee, Joonghwa; Kim, Soojung - In: Journal of marketing communications 28 (2022) 3, pp. 329-342

Persistent link: https://www.econbiz.de/10013371023