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~person:"Kitchen, Philip"
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Kitchen, Philip
Kitchen, Philip J.
91
Harvey, William S.
56
Knight, Eric
28
Tourky, Marwa
18
Shaalan, Ahmed
11
Eagle, Lynne C.
9
Foroudi, Pantea
9
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7
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6
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Kerr, Gayle
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Kimmel, Allan J.
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Sharifah Faridah Syed Alwi
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Wójcik, Dariusz
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3
Hawkins, Jacinta
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
3
Qualitative Market Research: An International Journal
3
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Journal of marketing communications
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Qualitative market research : an international journal
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1
Corporate reputation
Kitchen, Philip
- In:
Handbook of corporate communication and public …
,
(pp. 265-276)
.
2004
Persistent link: https://www.econbiz.de/10002559680
Saved in:
2
The perception of tourism in coffee‐producing equatorial countries : An empirical analysis
Casalegno, Cecilia
;
Candelo, Elena
;
Santoro, Gabriele
; …
- In:
Psychology & Marketing
37
(
2019
)
1
,
pp. 154-166
Persistent link: https://www.econbiz.de/10012189589
Saved in:
3
Advertising self-regulation : clearance processes, effectiveness and future research agenda
Bian, Xuemei
;
Kitchen, Philip
;
Cuomo, Maria Teresa
- In:
The marketing review
11
(
2011
)
4
,
pp. 393-414
Persistent link: https://www.econbiz.de/10009485833
Saved in:
4
Spatial and temporal specificity and transferability : structuration as the relationship marketing meta-theory
Nicholson, John
;
Lindgreen, Adam
;
Kitchen, Philip
- In:
Qualitative market research : an international journal
12
(
2009
)
2
,
pp. 187-207
Persistent link: https://www.econbiz.de/10003843730
Saved in:
5
Balancing marketing education and information technology : matching needs or needing a better match?
Eagle, Lynne C.
;
Hunt, Lynne
;
Kitchen, Philip
-
2002
Persistent link: https://www.econbiz.de/10001726430
Saved in:
6
Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea
;
Nazarian, Alireza
;
Ziyadin, Sayabek
; …
- In:
Journal of business research : JBR
114
(
2020
),
pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
Saved in:
7
Getting the best out of celebrity endorsers - Take care picking your celebrity, but don't ignore the bandwagon.
Erdogan, Zafer
;
Kitchen, Philip
- In:
ADMAP : for decisionmakers in advertising, marketing, …
33
(
1998
)
4
,
pp. 17-20
Persistent link: https://www.econbiz.de/10006786813
Saved in:
8
CORPORATE REPUTATION - Who is responsible for corporate communications? Brand communication isn't just a marketing function. Today it ought to be the CEO who sets the tone.
Buckingham, Ian
;
Kitchen, Philip
- In:
ADMAP : for decisionmakers in advertising, marketing, …
40
(
2005
)
7
,
pp. 44-46
Persistent link: https://www.econbiz.de/10006751342
Saved in:
9
IMC: New horizon-false dawn for a marketplace in turmoil?
Kitchen, Philip
;
Schultz, Don
- In:
Journal of marketing communications
15
(
2009
)
2
,
pp. 197-204
Persistent link: https://www.econbiz.de/10008270444
Saved in:
10
Practitioners' perceptions of advertising strategies for digital media
Truong, Yann
;
McColl, Rod
;
Kitchen, Philip
- In:
International journal of advertising : the quarterly …
29
(
2010
)
5
,
pp. 709-727
Persistent link: https://www.econbiz.de/10008735157
Saved in:
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