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Corporate reputation
Kitchen, Philip - In: Handbook of corporate communication and public …, (pp. 265-276). 2004
Persistent link: https://www.econbiz.de/10002559680
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The perception of tourism in coffee‐producing equatorial countries : An empirical analysis
Casalegno, Cecilia; Candelo, Elena; Santoro, Gabriele; … - In: Psychology & Marketing 37 (2019) 1, pp. 154-166
Persistent link: https://www.econbiz.de/10012189589
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Advertising self-regulation : clearance processes, effectiveness and future research agenda
Bian, Xuemei; Kitchen, Philip; Cuomo, Maria Teresa - In: The marketing review 11 (2011) 4, pp. 393-414
Persistent link: https://www.econbiz.de/10009485833
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Spatial and temporal specificity and transferability : structuration as the relationship marketing meta-theory
Nicholson, John; Lindgreen, Adam; Kitchen, Philip - In: Qualitative market research : an international journal 12 (2009) 2, pp. 187-207
Persistent link: https://www.econbiz.de/10003843730
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Balancing marketing education and information technology : matching needs or needing a better match?
Eagle, Lynne C.; Hunt, Lynne; Kitchen, Philip - 2002
Persistent link: https://www.econbiz.de/10001726430
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Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea; Nazarian, Alireza; Ziyadin, Sayabek; … - In: Journal of business research : JBR 114 (2020), pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
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Getting the best out of celebrity endorsers - Take care picking your celebrity, but don't ignore the bandwagon.
Erdogan, Zafer; Kitchen, Philip - In: ADMAP : for decisionmakers in advertising, marketing, … 33 (1998) 4, pp. 17-20
Persistent link: https://www.econbiz.de/10006786813
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CORPORATE REPUTATION - Who is responsible for corporate communications? Brand communication isn't just a marketing function. Today it ought to be the CEO who sets the tone.
Buckingham, Ian; Kitchen, Philip - In: ADMAP : for decisionmakers in advertising, marketing, … 40 (2005) 7, pp. 44-46
Persistent link: https://www.econbiz.de/10006751342
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IMC: New horizon-false dawn for a marketplace in turmoil?
Kitchen, Philip; Schultz, Don - In: Journal of marketing communications 15 (2009) 2, pp. 197-204
Persistent link: https://www.econbiz.de/10008270444
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Practitioners' perceptions of advertising strategies for digital media
Truong, Yann; McColl, Rod; Kitchen, Philip - In: International journal of advertising : the quarterly … 29 (2010) 5, pp. 709-727
Persistent link: https://www.econbiz.de/10008735157