Melewar, T.C.; Foroudi, Pantea; Gupta, Suraksha; … - In: European Journal of Marketing 51 (2017) 3, pp. 572-604
then examine the impact of such integration on organisational stakeholders’ trust, loyalty and commitment by using … strategy are key drivers of integrated corporate communication, and they serve to build stakeholder trust, loyalty and … important for organisations, there are a few other areas of concern with regard to consequences related to trust, loyalty and …