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The elaboration likelihood model : review, critique and research agenda
Kitchen, Philip J.; Kerr, Gayle; Schultz, Don E.; … - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2033-2050
Persistent link: https://www.econbiz.de/10010461813
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Practitioners' perceptions of advertising strategies for digital media
Truong, Yann; McColl, Rod; Kitchen, Philip J. - In: International journal of advertising : the quarterly … 29 (2010) 5, pp. 709-725
Persistent link: https://www.econbiz.de/10008758529
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Uncovering the relationships between aspirations and luxury brand preference
Truong, Yann; McColl, Rod; Kitchen, Philip J. - In: The journal of product & brand management 19 (2010) 5, pp. 346-355
Persistent link: https://www.econbiz.de/10008658563
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Status and conspicuousness : are they related? ; strategic marketing implications for luxury brands
Truong, Yann; Simmons, Geoff; McColl, Rod; Kitchen, … - In: Journal of strategic marketing 16 (2008) 3, pp. 189-203
Persistent link: https://www.econbiz.de/10003751295
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New luxury brand positioning and the emergence of masstige brands
Truong, Yann; McColl, Rod; Kitchen, Philip J. - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 375-382
Persistent link: https://www.econbiz.de/10003847292
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Uncovering the relationships between aspirations and luxury brand preference
Truong, Yann; McColl, Rod; Kitchen, Philip J. - In: The journal of product & brand management 19 (2010) 5, pp. 346-356
Persistent link: https://www.econbiz.de/10008450940