Similar Search Results - EconBiz

Product Withdrawal Pandemonium : Marketing Communication Implications from the Pan Pharmaceuticals Product Withdrawals

Eagle, Lynne; Hawkins, Jacinta; Rose, Lawrence C.; … - 2005

Medicines, in their various forms, are an important part of daily life and health for many consumers across diverse cultures. However, beliefs and trust inherent in treatment are - at best - poorly understood. Major dislocation of trust occurs when the media report medical scandals, or when...

Persistent link: https://www.econbiz.de/10014029225

The importance and relevance of integrated marketing communications : a global perspective

Kitchen, Philip J.; Tourky, Marwa - In: Handbook of research on international advertising, (pp. 473-496). 2012

Persistent link: https://www.econbiz.de/10009514363

Economic crisis and its impact on promotion and media in Cyprus

Papasolomou, Ioanna; Kitchen, Philip J.; Panopoulos, … - In: Journal of promotion management : JPM 22 (2016) 5, pp. 719-734

Persistent link: https://www.econbiz.de/10011632017

Integrated marketing communication : making it work at a strategic level

Kitchen, Philip J.; Burgmann, Inga - In: Journal of business strategy 36 (2015) 4, pp. 34-39

Persistent link: https://www.econbiz.de/10011407019

Marketing communications

Kitchen, Philip J. - In: A reader in marketing communications, (pp. 1-9). 2005

Persistent link: https://www.econbiz.de/10003292715

A reader in marketing communications

Kitchen, Philip J. (ed.) - 2005 - 1. publ.

Persistent link: https://www.econbiz.de/10013488424

Regulatory oversight or lack of foresight? : Implications for product recall policies and procedures

Eagle, Lynne C.; Rose, Lawrence Craig; Kitchen, Philip J.; … - In: Journal of consumer policy : consumer issues in law, … 28 (2005) 4, pp. 433-460

Persistent link: https://www.econbiz.de/10003240489

Product withdrawal pandemonium : marketing communication implications from the Pan Pharmaceuticals product withdrawals

Eagle, Lynne C.; Hawkins, Jacinta; Kitchen, Philip J.; … - 2004

Persistent link: https://www.econbiz.de/10002084600

Does traditional advertising theory apply to the digital world? : a replication analysis questions the relevance of the elaboration likelihood model

Kerr, Gayle; Schultz, Don E.; Kitchen, Philip J.; … - In: Journal of advertising research 55 (2015) 4, pp. 390-400

Persistent link: https://www.econbiz.de/10011429030

The elaboration likelihood model : review, critique and research agenda

Kitchen, Philip J.; Kerr, Gayle; Schultz, Don E.; … - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2033-2050

Persistent link: https://www.econbiz.de/10010461813

A service of the