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The burden of identity : responding to product boycotts in the Middle East
Knudsen, Kjell; Aggarwal, Praveen; Maamoun, Ahmed - In: Journal of business & economics research 6 (2008) 11, pp. 17-25
Persistent link: https://www.econbiz.de/10003786209
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Brands as ideological symbols : the Cola wars
Aggarwal, Praveen; Knudsen, Kjell; Maamoun, Ahmed - In: Journal of business case studies 5 (2009) 2, pp. 27-33
Persistent link: https://www.econbiz.de/10003825946
Cover Image
Brands as ideological symbols : the Cola wars
Aggarwal, Praveen; Knudsen, Kjell; Maamoun, Ahmed - In: Journal of business case studies 5 (2009) 2, pp. 27-33
Persistent link: https://www.econbiz.de/10009885919
Cover Image
The burden of identity : responding to product boycotts in the Middle East
Knudsen, Kjell; Aggarwal, Praveen; Maamoun, Ahmed - In: Journal of business & economics research 6 (2008) 11, pp. 17-25
Persistent link: https://www.econbiz.de/10009887022