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~person:"Ko, Eunju"
~subject:"Online-Marketing"
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Online-Marketing
Consumer behaviour
54
Konsumentenverhalten
54
Fashion
35
Mode
33
Brand management
27
Luxury goods
26
Luxusgüter
26
Markenführung
26
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17
Markenartikel
16
Internet marketing
14
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Ko, Eunju
Dwivedi, Yogesh Kumar
15
Filieri, Raffaele
13
Ghose, Anindya
13
Law, Chun Hung Roberts
11
Rita, Paulo
11
Pauwels, Koen
10
Urban, Glen L.
10
Akram, Umair
9
Hollebeek, Linda D.
9
Jerath, Kinshuk
9
Reijmersdal, Eva A. van
9
Sreejesh, S.
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Hauser, John R.
8
Hudders, Liselot
8
Kannan, P. K.
8
Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Okumus, Fevzi
8
Ozuem, Wilson
8
Pelsmacker, Patrick de
8
Rahman, Zillur
8
Seo, Yuri
8
Stephen, Andrew T.
8
Wu, Luorong
8
Ahuja, Vandana
7
Bellman, Steven
7
Braun, Michael
7
Choi, Yung Kyun
7
Dens, Nathalie
7
Grewal, Dhruv
7
Labrecque, Lauren I.
7
Lambrecht, Anja
7
Mattila, Anna S.
7
Michaelidou, Nina
7
Pavlou, Paul A.
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Journal of business research : JBR
7
International journal of advertising : the review of marketing communications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Asia Pacific journal of marketing and logistics
1
European management journal
1
International journal of advertising : the quarterly review of marketing communications
1
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ECONIS (ZBW)
14
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1
Customer social participation in the social networking services and its impact upon the customer equity of global
fashion
brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
2
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury
fashion
brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
3
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
4
Environmental claims in online video advertising : effects for fast-
fashion
and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
5
The perceived value of digital
fashion
product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
6
UGC attributes and effects : implication for luxury
brand
advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
7
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
8
Luxury
brand
strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
9
In search of the next nexus : a maturing field for
fashion
research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
10
Contactless marketing management of
fashion
brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
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